29 Oct
|
CarHub - North York Chrysler
|
Thornhill
29 Oct
CarHub - North York Chrysler
Thornhill
About CarHub Automotive Group
CarHub Automotive Group operates two of the Greater Toronto Area’s highest-volume Chrysler, Dodge, Jeep, and Ram dealerships—CarHub North York Chrysler and CarHub Caledon Chrysler—alongside an expansive pre-owned inventory of over 600 active vehicles across all major luxury and domestic makes.
We built our reputation on a transparent, customer-first "Drive Happy" philosophy: upfront OMVIC-compliant all-in pricing, zero hidden fees, and a streamlined buying and servicing experience.
Unlike dealerships that outsource creative work to slow, generic third-party agencies, CarHub operates an agile In-House Digital Marketing Team. Every video you shoot, ad graphic you design, and YouTube review you publish goes live across high-converting Meta, Google, and organic channels—where your creative execution directly drives showroom traffic, service bay bookings, and vehicle sales.
What You Will Create (The Role Breakdown)
This is a hands-on, high-output production role with a primary focus on commercial short-form and long-form video execution. Turn live lot inventory and service bay operations into high-retention visual assets.
1. High-Retention Videography & Editing (70% of Role)
- First-Person POV Lot & Service Videography: Shoot and edit raw, authentic first-person POV vehicle walkarounds, cold-start and exhaust sensory hooks, interior technology demos, under-body service-bay hoist inspections, and customer trust reels across our North York and Caledon lots.
- Produce high-converting, rapid-retention paid video ads (15–20 seconds total length, engineered in modular 3-to-5-second Value Proposition + Call-to-Action blocks). Export assets natively across 9:16 Vertical (Reels/TikTok/Stories), 1:1 Square (Feeds), and 16:9 Landscape (YouTube/In-Stream) with clean safe-zone typography.
- YouTube Long-Form Reviews & Trim Comparisons: Film and edit structured YouTube vehicle spec breakdowns, trim-level comparisons, and buyer guides tailored to GTA drivers, and repurpose key segments into vertical YouTube Shorts, Reels, and TikToks.
- Motion & Photo-to-Video Assets: Transform high-resolution static vehicle database photos into dynamic motion and kinetic-typography video reels to move priority inventory quickly.
2. Digital Ad Graphics & Print-Ready Dealership Collateral (20% of Role)
- Paid Social & Display Creatives: Design thumb-stopping static ad graphics for Meta and Google Display campaigns, including minimalist single-hook creatives and structured multi-feature value breakdowns.
- Website Merchandising Visuals: Create website hero banners and custom Search Results Page (SRP) promotional cards for Fixed Operations (Service, Winter Tires, Detailing, Mopar Parts) and Vehicle Acquisition (Trade-In Appraisal).
- Print-Ready Dealership Materials: Design press-ready showroom collateral, including large-format posters, rear-view mirror hangtags, service drive-thru flyers, and seasonal event signage with proper bleed and CMYK colour specifications.
3. Organic Social Media & Local Community Engagement (10% of Role)
- Multi-Channel Publishing: Manage daily content scheduling, caption copywriting, and community engagement across Instagram, TikTok, Facebook, and YouTube for both North York and Caledon rooftops.
- Enthusiast Community Alignment: Build organic brand presence and collaborative content with local Ontario automotive, truck, and off-road communities (e.g., Trucks of Ontario, GTA Jeep Girls, and regional GTA automotive meets).
What You Bring to the Table (Mandatory Prerequisites)
To succeed in this role from Day 1, candidates must meet all operational prerequisites below:
100% Self-Equipped Professional Hardware & Software:
You must own, bring, and maintain your own commercial-grade production kit and workstation for daily on-site execution, including:
Camera & Stabilization: 4K-capable mirrorless/cinema camera body, versatile lenses (wide-angle for vehicle interiors + standard/telephoto for exteriors), and a motorized 3-axis gimbal/stabilizer (plus heavy-duty POV mount/chest or magnetic rig capability).
Qualified Audio: Dual-channel wireless lavalier microphone system (e.g., DJI Mic 2, Rode Wireless PRO, or equivalent) with windscreens/deadcats for outdoor lot filming,
plus an on-camera shotgun microphone.
Lighting: Portable LED lighting kit suitable for vehicle cabins and indoor showroom/service bay environments.
Workstation & Licensed Software: High-performance laptop capable of fast 4K rendering and colour grading, equipped with licensed access to professional editing and design suites (Adobe Premiere Pro / After Effects or DaVinci Resolve, CapCut Pro, Adobe Photoshop, Adobe Illustrator, and Canva).
Valid Ontario G-Class Driver’s Licence & Personal Vehicle: Required for mandatory weekly travel between our North York (7200 Yonge St) and Caledon (12435 Hwy 50) locations, as well as safely staging and moving vehicles on the dealership lot during shoots.
100% On-Site Availability & Schedule Flexibility:
This is a full-time, 100% on-site role based at CarHub North York Chrysler, with at least one scheduled on-site production day per week at CarHub Caledon Chrysler. Candidates must also have flexibility to work occasional Saturdays when required for major dealership sales events, seasonal rushes, or campaign launches.
Legal Authorization to Work in Canada:
Industry Experience Note:
Prior automotive dealership or car videography experience is a strong asset, but is not required. We care far more about your visual pacing, hook retention, clean typographic hierarchy, audio clarity, and speed of execution.
Compensation, Benefits
Competitive Full-Time Base Compensation: Scaled to your technical production capability, speed, and portfolio quality.
Comprehensive Group Benefits: Health, Dental, and Vision coverage kicking in immediately upon completion of your 3-month probationary period.
High-Autonomy Creative Environment: Work directly alongside decision-makers with zero corporate red tape, immediate feedback loops, and real attribution data showing how your content converts into sold vehicles.
Pay: $55,000.00-$80,000.00 per year
Benefits:
- Extended health care
- Life insurance
- On-site parking
- Vision care
Application question(s):
- remote design screening - please provide a direct link to your video & design portfolio/Demo reel (instagram, tik tok, behance, google drive or personal site showcasing both short form video edits and static graphic design)
Work Location: In person
📌 Automotive Content Creator - 100% on site (Thornhill)
🏢 CarHub - North York Chrysler
📍 Thornhill