This is not just another sales job. This is the first sales seat at Sentinel.

Sentinel is a Fredericton-based AI company building technology that changes how businesses run. Our flagship product, Sentinel, is an AI receptionist and business automation platform that answers calls, books appointments, handles customer inquiries, and streamlines day-to-day operations, so business owners stop losing customers to missed calls and busywork.

We're hiring one exceptional salesperson to take Sentinel to businesses across Canada and the United States. You won't be one rep among fifty. You'll be the person who proves this product in the market, working side by side with the founder, and your results will shape where this company goes next.

About the Compensation (Please Read)

This is a commission-based role. We're upfront about that because we want people who are energized by it, not surprised by it. What you're really getting is:

- Uncapped earning potential. Your income is tied directly to what you close. No ceiling, no politics.
- A ground-floor seat. The first sales hire at a growing AI company is positioned to grow with it as the team expands.
- Direct access to the founder. No layers of management. Your ideas on pricing, positioning, and process get heard and acted on.
- A product that sells itself in a demo. AI receptionists are one of the most practical, easy-to-understand uses of AI for small and mid-sized businesses.
- Real career upside. As Sentinel grows, so does the opportunity for increased responsibility and leadership.

Full commission structure is discussed in detail during the interview.

What You'll Be Doing





- Prospecting and generating new business through outbound calls, email, and direct outreach
- Building relationships with business owners and decision-makers
- Running demos of Sentinel and clearly communicating its value
- Managing leads, following up consistently, and closing new accounts
- Building a steady pipeline of qualified opportunities
- Working directly with the founder to refine our sales playbook and expand into new markets

Who We're Looking For

- Minimum 2 years of sales experience, preferably B2B
- Proven ability to prospect, handle objections, and close
- Excellent spoken and written English communication skills
- Confident, personable, and comfortable talking with business owners
- Self-motivated, disciplined, and driven by performance
- Comfortable making outbound calls throughout the day
- Experience selling technology, software, telecommunications, or business services is an asset
- Available to work during Canadian and US business hours

Why Sentinel?

- Sell a cutting-edge AI product with immediate, practical value for businesses
- Get in early at a company positioned to grow, and grow with it
- Have a direct voice in how the sales process and company are built
- Be rewarded for performance, not tenure

We're not looking to hire a sales department. We're looking for the right person to help build something significant.

How to Apply

Apply with your résumé and a brief introduction covering your sales experience and why you believe you'd succeed in this role. Tell us about a deal you're proud of closing.

Advantages:

- Flexible schedule
- Work from home

Work Location: In person

📌 Founding Sales Representative - AI Technology (Commission) (Fredericton)
🏢 Sentinel
📍 Fredericton