Job Title: Social Media & Content Marketing Specialist (Skincare & Beauty)

Company: SELFCARE Canada

Location: Remote / Hybrid

Job Type: Full time / Part-time / Contract

Category: Marketing, Social Media, Content Creation

At SELFCARE Canada, we create premium, high-performance skincare designed to elevate daily routines into transformative self-care rituals. We are looking for a creative, results-driven, and forward-thinking Social Media & Content Marketing Specialist to join our team.

If you are obsessed with beauty trends, skilled in visual storytelling, proficient in cutting-edge content tools (including top AI generators), and possess a sharp strategic mind for driving sales conversions, we want to hear from you!

Position Overview

As our Social Media & Content Marketing Specialist, you will be the visual and strategic voice behind SELFCARE Canada across digital platforms—with a primary focus on TikTok, Instagram, and short-form video content.

You will own the end-to-end content creation process: from conceptualizing monthly campaign calendars (tied to holidays and commercial promotions) to designing high-definition visual assets, writing compelling copy, and executing strategies that boost brand engagement and turn followers into loyal customers.

Key Responsibilities1. Content Creation & Visual Design

- Produce high-quality, luxury-aligned photos, graphics, carousel posts, and short-form videos (TikToks, Instagram Reels, YouTube Shorts).
- Utilize your own professional creative suite (Photoshop, Canva, advanced AI video/image generators) to produce high-end visual assets efficiently.
- Write engaging, on-brand captions, copy, and calls-to-action tuned for beauty and skincare audiences.

2.



Social Media & Channel Management

- Manage daily postings, content scheduling, and community interaction across TikTok, Instagram, Facebook, and emerging platforms.
- Monitor beauty industry trends, viral TikTok sounds, and algorithm updates to keep our brand relevant and top-of-mind.

3. Strategic Planning & Promotional Campaigns

- Develop and maintain a comprehensive Monthly Content Calendar mapped to national holidays, seasonal changes, beauty observances, and sales promotions.
- Proactively pitch creative marketing ideas, promotional offers, and launch campaigns that directly drive revenue and customer acquisition.

4. Growth & Expansion (Future Scope)

- As the brand expands, oversee email marketing newsletters, blog updates, and special marketing projects.
- Gradually assist with brand customer experience and direct community messaging to build deep customer loyalty.

Requirements & Qualifications

- Experience: 2+ years of proven experience managing social media and generating content for a skincare, beauty, wellness, or luxury direct-to-consumer (DTC) brand.
- Portfolio: A portfolio or link to past work demonstrating high-quality visual aesthetic, crisp photo/video editing, and successful social media campaigns.
- TikTok & Short-Form Mastery: In-depth understanding of TikTok trends, short-form video hooks,



and viral strategy.
- Self-Furnished Creative Tools: Must possess and be proficient with your own software stack, including:
- Adobe Creative Cloud (Photoshop, Premiere, or Illustrator)
- Canva Pro
- Top-tier AI content & video tools (e.g., Runway, Midjourney, ChatGPT, CapCut Pro, or similar).
- Strategic & Autonomous: Ability to independently develop a promotional strategy, present a content calendar, and execute with minimal supervision.
- Growth Mindset: Passionate about driving measurable business metrics (engagement, follower growth, website click-throughs, and sales).

Key Attributes

- Eye for Luxury Aesthetics: Strong sense of typography, color theory, clean layouts, and premium branding.
- Proactive & Creative: You don't just wait for direction—you bring bold promotional ideas and seasonal campaign concepts to the table.
- Organized & Reliable: Exceptional deadline management regarding campaign rollouts and holiday promotions.

What We Offer

- Flexible working schedule with opportunities for growth into broader marketing and executive leadership roles.
- Creative freedom to shape the visual identity and strategy of a rapidly growing skincare brand.
- Employee discounts on all SELFCARE Canada products.

How to Apply

Please submit the following:

- Your updated Resume / CV.
- A link to your Portfolio, TikTok/Instagram handles you have managed, or video samples of your work.
- A brief cover letter or note explaining why you are the ideal fit for SELFCARE Canada and listing the creative software/AI tools you currently use.

Benefits:

- Flexible schedule

Work Location: Remote

📌 Marketing Coordinator - Content Creator (Canada)
🏢 SC Canada
📍 Canada