Job Overview

The Marketing & Communications Specialist is a creative, organized, and proactive contributor responsible for strengthening the Company brand across digital, print, and physical channels. The position manages the website, e-commerce webshop, social media, and promotional materials and serves as a primary visual storyteller for company events, employee headshots, and workplace culture.

Duties:

- Digital & Web Management: Manage and update the Company website and e-commerce webshop, ensuring product information, pricing, content, and messaging remain accurate, current, user-friendly, and conversion-focused.
- Content & Social Media: Develop and maintain a content calendar; create, publish, and monitor content across Company social media channels; engage with followers; and coordinate timely follow-up on leads and inquiries.
- Branding & Collateral: Design, edit, and maintain product brochures, digital and print posters, internal information communications, presentations, templates, and office digital-screen content in accordance with brand standards.
- Media & Photography: Capture and edit high-quality photographs for Company events, facilities, products, and culture initiatives, and coordinate professional headshots for new and existing employees.
- Trade Shows & Promotional Assets: Coordinate trade show branding, display materials, promotional items, demonstration kits, shipping requirements, and inventory, and administer the approved promotional materials budget.
- Event Coordination: Plan and support customer tours, staff training sessions, employee-appreciation events, and other internal or external events, including logistics, communications, materials, and on-site support.
- External & Industrial Outreach: Promote the Company across Canadian industrial networks, trade schools, industry newsletters, and trade associations. Travel to the Oakville, Ontario location approximately once per quarter for targeted marketing initiatives.
- Culture & Advocacy:



Champion the Company culture and employer brand with external networks and work cross-functionally with all departments to identify stories, needs, and opportunities.
- Performance Measurement: Monitor website, webshop, social media, campaign, and event performance; prepare reports; and recommend improvements based on engagement, lead, and conversion data.
- May perform other duties as assigned by the Supervisor.
- Participate, as required, in Kaizen Events and other continuous improvement initiatives, which may involve limited overtime, physical activity, and presenting project outcomes or recommendations.

Experience

- Diploma or degree in Marketing, Communications, Graphic Design, Business, or a related field.
- Experience managing websites, e-commerce webshops or B2B portals, and business social media accounts. Experience with Shopify, WooCommerce, or a comparable platform is an asset.
- Proficiency with graphic design and content-creation tools such as Adobe Creative Cloud, Canva, or similar software.
- Practical photography, photo-editing, and professional headshot experience.
- Robust written and verbal communication skills, with careful attention to grammar, brand voice, and visual consistency.
- Excellent organizational, project-management, and interpersonal skills, with the ability to manage multiple priorities and collaborate across all Company departments.
- Working knowledge of Microsoft 365 applications, including Word, Excel, PowerPoint, Outlook, and Teams.
- Ability and willingness to travel to Oakville, Ontario approximately once per quarter and to attend occasional trade shows or events as required.

Pay: $60,000.00-$80,000.00 per year

Benefits:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Life insurance
- In office gym
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Wellness program

Location:

- Edmonton, AB T6N 1C8 (required)

Willingness to travel:

- 25% (required)

Work Location: In person

📌 Marketing & Communications Specialist (Parsons Industrial)
🏢 WIKA
📍 Parsons Industrial