THIS POSITION IS LOCATED IN NIAGARA FALLS, ON

About Framar:

We’re an independent, family-owned business (@framar), located in Niagara Falls, Ontario, with an ambitious growth plan. A rapidly expanding company within the Professional Beauty space, with distribution across Canada, the USA, and Europe. Extremely social media savvy and connected to all major hairstylists around the world. We work with some of the most exciting stylists and creators in the industry and we’re just getting started.

What we are looking for:

We’re looking for a Creator & Influencer Coordinator who gets creator culture. Someone who knows how to spot talent before they blow up, build real relationships (not transactional ones), and turn great content into real brand impact.

You’ll support influencer partnerships from discovery to delivery, making sure Framar shows up loud, relevant, and impossible to ignore across creator content in social platforms.

You’ll also have the opportunity to represent Framar in person at conventions, trade shows, and events, building real-world relationships that translate into powerful digital impact.

This role sits at the centre of our biggest goals: growing on TikTok, developing real relationships with Gen Z consumers/stylists, and feeding a creative engine that tests 100+ ads a month.

What you'll do

Build real relationships, not just a roster

- Show up in creators’ worlds before you ever pitch: follow, comment, share and DM about their work because you actually like it.
- Get to know creators as people. Learn their salon, their clients, their goals, their pets’ names, and what they’re building toward.
- Treat every creator like your BFF, not a vendor. Check in between campaigns, not only when you need content.
- Listen and act on feedback. Bring creators’ product ideas and pain points to the product team, and close the loop with them.
- Be the reliable one: answer DMs fast, keep promises, and make working with Framar the easiest partnership they have.
- Grow creators with us. Spot rising talent early and help them level up through features, education opportunities and long-term ambassador roles.
- Meet creators in real life at hair shows, education events and salon visits whenever possible.
- Engage with creators’ content daily: comment, like,



share and reply to their stories so Framar is a familiar face in their world before we ever pitch.

Build and run the creator roster

- Scout and recruit stylists, colorists and educators on TikTok and Instagram, from micro-creators (2K–20K followers) to established names.
- Grow a Gen Z-heavy roster of creators that have the ability and personality to produce high quality content for ad campaigns and TikTok Shop
- Run seeding and gifting for Social and TikTok Shop ad campaigns

Turn creators into content that performs

- Write clear, punchy creator briefs for each collection and focus product.
- Brief for the formats that win for us across Social and TikTok Shop: unboxings that open rapid, foil pulls, in-use demos, tips and hacks, humour, POVs, comment responses and trends.
- Source a steady stream of UGC and whitelisted content for paid social, secure the usage and Spark Ads / partnership-ad rights to run it.
- Consult Media Buyer to read results (hook rate, hold rate, CTR, ROAS) and send winning angles back into the next round of briefs.
- Recruit and manage TikTok Shop affiliates: send free samples, set commission rates, track affiliate sales, and keep top sellers stocked and briefed for every drop.

Keep it organised

- Own the creator CRM, content library and asset tagging so anyone can find a creator's content by product, collection or format.
- Keep relationship notes in the CRM, like personal details, preferences and past conversations, so every touchpoint feels personal even at scale.
- Manage the creators content delivered and performance.
- Make sure partnerships rules and our brand guidelines.

What you bring

- 1-2 years of experience in influencer marketing, social media, or digital marketing.
- Deep fluency in TikTok and Instagram: trends, sounds, formats and what makes a hook land in the first 2 seconds.
- Understanding of TikTok Shop.




- Confidence working directly with creators.
- Sharp, playful writing. You can brief a creator in a few lines and match a voice that's punny, cheeky and never boring.
- Organised enough to juggle hundreds of creators, drops and deadlines at once.
- Highly energetic with excellent communication and relationship-building skills.
- A genuine people person who builds lasting relationships, not transactional ones; creators should feel like you’re their biggest fan.
- A creative eye paired with a data-driven mindset.
- Willingness and ability to travel for events and trade shows.
- Genuine interest in beauty, pop culture, lifestyle, and digital trends.

Nice to Have

- Experience working with global or multi-market influencers
- Familiarity with influencer platforms
- Experience/knowledge in Affiliate and Whitelisting influencer campaigns
- Experience with TikTok Shop’s Affiliate Center, sample requests and commission setup.
- Background in content creation or social media management
- Have experience activating brands at live events or trade shows

Why You’ll Love Working at Framar

- You’ll work with iconic creators and stylists around the world
- You’ll attend major industry events and help shape our presence
- Your ideas won’t get ignored, we move fast and trust our people
- You’ll help shape how a globally loved brand shows up on social
- We value creativity, personality, and people who aren’t afraid to stand out

Framar is an equal opportunity employer. We welcome applicants of every background and don't discriminate on any ground protected by the Ontario Human Rights Code, including disability.

Framar welcomes applicants with disabilities. Accommodations are available on request throughout the hiring process. Email [email protected] or call 1-(phone hidden) to ask.

Pay: $45,000.00-$50,000.00 per year

Benefits:

- Casual dress
- Dental care
- On-site parking

Application question(s):

- What are some of you fav brands? What is it about their Marketing that makes you a fan?
- who is one creator you think Framar should connect with tomorrow (and why)?
- Are you located in the Niagara Region and/or willing to work full time in office in Niagara Falls?

Work Location: In person

📌 Creator & Influencer Coordinator (Niagara Falls)
🏢 Framar
📍 Niagara Falls