Head of Marketing Analytics and Growth (Canada)

Head of Marketing Analytics and Growth (Canada)

29 Oct
|
Harlo Entertainment
|
Canada

29 Oct

Harlo Entertainment

Canada

Turn guest, reservation, sales, and campaign data into growth decisions through dashboards, SEO, CRM, and paid media.

As Head of Communications and Marketing, you will own performance measurement across a portfolio of restaurant and hospitality brands. You will build dashboards covering traffic, covers, acquisition cost, ROAS, CRM, social, and search. The role uses data to guide investment, testing, campaign metrics, and digital priorities.

Key Responsibilities:

- Build performance dashboards for every brand in the portfolio
- Use guest and campaign data to guide investment decisions
- Set success metrics before campaigns, partnerships, and activations launch
- Oversee SEO, local search, websites, booking paths, and reviews
- Manage paid media spend against return on investment targets

Requirements:

- Strong analytical skills using dashboards, Google Analytics, Looker Studio, or Excel
- Working knowledge of SEO, Google Ads, Meta, and TikTok
- Experience with CRM and reservation platforms such as SevenRooms
- Seven-plus years’ marketing experience with leadership experience
- Ability to translate data into explicit marketing decisions

Apply performance analytics, digital marketing, and guest segmentation expertise to strengthen restaurant traffic, covers, and revenue.

📌 Head of Marketing Analytics and Growth (Canada)
🏢 Harlo Entertainment
📍 Canada

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