Drive qualified pipeline at Motus through integrated demand generation campaigns, B2B buyer journeys, and data-informed optimization. This remote role supports current business growth.

As Demand Generation Manager, you will create and lead cross-channel programs aligned with Motus’s broader demand generation strategy. You will manage campaigns from brief through launch, follow-up, and performance analysis. The work spans segmentation, nurture, messaging, and campaign activation with marketing and sales partners.

Key Responsibilities:

- Plan integrated campaigns generating qualified pipeline
- Develop briefs defining audiences, messaging, channels, and metrics
- Coordinate email, nurture, digital, and sales outreach
- Partner with BDR, Sales Enablement, and Sales teams
- Analyze engagement, opportunities, pipeline, and conversion

Requirements:

- Four to five years of B2B marketing experience
- Experience executing multichannel pipeline campaigns
- Understanding of segmentation, nurturing, and funnel conversion
- Experience with marketing automation and CRM platforms
- HubSpot, Salesforce, and Asana experience preferred

Apply campaign planning, B2B marketing, and performance analysis skills to build repeatable pipeline programs at Motus.

📌 B Demand Generation Manager (Canada)
🏢 Motus
📍 Canada