Lead Asana’s web strategy from Vancouver, using customer journeys and analytics to make asana.com a measurable conversion and pipeline driver.

As Manager, Growth Marketing, you will own the global web vision for Asana’s multi-product B2B SaaS portfolio. You will guide personas across discovery, evaluation, trial, and enterprise journeys. The office-centric hybrid schedule includes standard in-office days Monday, Tuesday, and Thursday.

Key Responsibilities:

- Set a customer-journey-led vision for asana.com
- Own conversion and pipeline measurement frameworks
- Prioritize global roadmaps using research and analytics
- Oversee CMS architecture, performance, and Core Web Vitals
- Lead web engineering and localization teams

Requirements:

- Web strategy leadership for complex B2B SaaS websites
- Measurable conversion and sales pipeline impact
- People leadership across technical or multidisciplinary teams
- Fluency in CMS platforms and contemporary web architecture
- Experience scaling international localization strategies

Bring web strategy, analytics, CMS, and team leadership expertise to grow Asana’s global digital experience from Vancouver.

📌 Head of Web Strategy Vancouver
🏢 asana
📍 Vancouver