Shape cross-channel digital strategies in Toronto with programmatic expertise, client communication, and project leadership at WPP Media. This hybrid role emphasizes strategy over buying.

As a Senior Associate, Programmatic Solutions, you will translate business objectives into digital recommendations and coordinate complex campaigns. You will collaborate across Planning, Activation, Measurement, and Data & Tech teams. Your work spans display, video, audio, gaming, Connected TV, and high-level social.

Key Responsibilities:

- Translate client briefs into holistic cross-channel digital strategies
- Coordinate campaigns across cross-functional Planning, Activation, and Measurement teams
- Lead strategic client conversations and present recommendations
- Oversee digital strategies across display, video, audio, gaming, and CTV
- Lead testing across emerging platforms, AI technologies, and DSP capabilities

Requirements:

- At least one year in programmatic or digital strategy
- Understanding of Display, Video, CTV, Audio, Gaming, and Social
- Working knowledge of major DSPs and ad technology
- Solid organization coordinating multiple teams and timelines
- Familiarity with attribution, lift studies, and digital measurement

Bring programmatic strategy, cross-channel planning, and client leadership to WPP Media’s Toronto team through measurable digital solutions.

📌 Senior Programmatic Strategy Associate (Toronto)
🏢 WPP Media
📍 Toronto