Build direct media activation expertise at WPP Media through campaign operations, marketplace intelligence, and precise investment management. Develop hands-on experience across online and offline channels.

As an Associate, Direct Activation, you will support media strategies throughout the investment lifecycle. Your work spans proposals, negotiations, buying, activation, optimization, measurement, and reconciliation. You will collaborate with media partners, Planning, and Ad Operations teams while learning how Broadcast, Digital Display and Video, CTV and OLV, OOH, Print, and emerging platforms operate.

Key Responsibilities:

- Gather marketplace intelligence and evaluate media investment opportunities
- Translate approved strategies into accurate media buys
- Coordinate buy entry, insertion orders, and trafficking
- Monitor delivery, document changes, and identify campaign issues
- Maintain budgets, trackers, and campaign documentation

Requirements:

- Interest in offline and digital direct media
- Comfort working with budgets, numbers, and data
- Solid mathematical and analytical skills
- Exceptional organization and attention to detail
- College or university education is an asset

Bring curiosity, analytical thinking, and organized execution to direct activation across WPP Media's evolving investment landscape.

📌 Direct Activation Media Associate (Toronto)
🏢 wppmedia
📍 Toronto