- We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through affirm’s platform and ISV channels
- You’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue
- This is a hands‑on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly
- Launch integrated merchant acquisition and activation programs through priority platforms and ISVs
- Select the right channel mix based on the audience, objective, funnel stage, and available evidence
- Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue
- Identify where performance is breaking down and recommend what to continue, change, or stop
- Build messaging, campaign briefs, content, partner assets, and measurement plans
- Develop strong working relationships with platform partners and internal teams
- Turn successful campaigns into reusable playbooks, templates, and channel practices
- Own channel strategy and execution for a defined set of platform marketing programs
- Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant
- Build campaign briefs, content, partner toolkits, presentations, and performance recaps
- Work with Partnerships, Sales, Product Marketing, Brand, Legal and Revenue Intelligence to move programs from idea to launch
- Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements
- Analyze performance and recommend where to invest,



optimize, test, or stop
- Learn the business models, audiences, and operating styles of different platform partners
- Manage multiple programs while making explicit priority and capacity tradeoffs

Benefits

- Compensation: We have a simple, flexible, and transparent remote‑first compensation structure so you can make the best decisions for yourself and your family
- Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
- Supportive Communities: Get involved with our employee resource groups and community groups
- Remote‑first Workforce: If your role is remote, you can set up shop anywhere in your home country
- Generous Time Off: Take the time you need when life happens
- Health Benefits: Get a plan that fits your needs
- Mental Healthcare: Take care of your mind with great mental health programs
- Parental Leave: Birth and non‑birth parents get 18 weeks’ paid leave. Plus, a 4‑week return‑to‑work transition program, at full base pay
- Away Days: We offer 20 company‑wide paid days off—which help our teams collectively pause to recharge
- Learning & Development: Engage in exciting learning programs to level up your growth

- Experience selecting and managing multiple marketing channels against a defined business objective
- Strong project management across multiple concurrent workstreams
- Ability to learn new products, audiences, and business models quickly
- Strong cross‑functional communication and stakeholder management
- Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete
- Hands‑on experience building campaign briefs, messaging, content, presentations, or performance reports
- Clear recommendations, personal ownership, and willingness to handle execution details
- A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing

📌 Platform Marketing Lead (Ottawa)
🏢 Affirm
📍 Ottawa