Digital and Performance Marketing Manager

Requirements

NuVista Mental Health
Full Time – Shared Services – Marketing
Reports to: Director of Marketing

About NuVista
NuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.

The Opportunity

The Digital and Performance Marketing Manager will oversee digital marketing performance, clinic marketing operations, and lead tracking strategies across NuVista and its portfolio of sub-brands and co-branded clinics. This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.

Key Responsibilities

Digital Marketing & Performance Analytics

- Manage and optimize digital marketing channels including Google Ads, Video Ads, Meta Ads, SEO initiatives, and remarketing campaigns
- Monitor website analytics, user journeys, conversion funnels, and campaign performance across all brands and clinic locations
- Build and maintain marketing dashboards and reporting systems for lead generation and acquisition performance
- Analyze cost-per-lead, conversion rates, return on ad spend, and patient acquisition metrics
- Collaborate with external vendors, agencies and internal marketing team to improve campaign effectiveness, digital visibility and engagement

Clinic Marketing Operations

- Support marketing initiatives across clinic locations and regional markets
- Identify clinic-specific marketing opportunities based on intake demand,



referral trends, and operational growth targets
- Work closely with Operations teams to support new clinic launches, acquisitions, and service expansions
- Coordinate local marketing needs including promotional materials, campaigns, digital listings, and community visibility initiatives
- Ensure clinic marketing and advertising efforts align with brand standards and patient experience expectations

Social Media & Channel Oversight

- Provide support, leadership and oversight to the Social Media Coordinator alongside the Marketing Manager: Brand & Content
- Lead social media reporting, campaign analytics, and audience growth strategies
- Monitor engagement performance and identify opportunities for audience acquisition and community growth
- Collaborate with the content team, and Finance & Accounting to ensure campaigns align with clinic objectives and service priorities as needed
- Assist in diversifying marketing channels to improve reach, engagement, and patient conversion

Financial & Intake Data Collaboration

- Partner with Finance and Accounting teams to analyze patient intake trends, service demand, and program performance
- Identify gaps in clinical service demand and opportunities for marketing support based on intake reporting




- Support forecasting and growth planning through marketing performance insights and lead analysis
- Develop reporting frameworks that connect marketing performance with operational and revenue outcomes
- Assist leadership teams in making data-informed decisions around clinic and program growth

Cross-Functional Collaboration

- Work closely with Marketing Manager: Brand & Content to align campaign messaging and digital execution
- Collaborate with Operations, Intake, and Clinical Leadership teams to support patient acquisition goals
- Coordinate with external vendors, advertising partners, and creative agencies as needed
- Support internal reporting processes and executive-level marketing performance updates
- Educate internal stakeholders on marketing analytics, reporting metrics, and digital best practices with quarterly updates

What Success Looks Like

- Improved lead tracking visibility and reporting accuracy across all clinic locations
- Increased patient acquisition performance through optimized digital campaigns
- Established explicit reporting systems connecting marketing activity to intake and revenue outcomes
- Improved website conversion rates and digital engagement metrics
- Supported measurable clinic growth through data-driven marketing recommendations
- Strengthened collaboration between Marketing, Operations, Finance, and Intake teams

Qualifications

- 5–8+ years of experience in digital marketing, performance marketing, marketing analytics, or integrated marketing
- Experience in healthcare, mental health, multi-location organizations, or regulated industries strongly preferred
- Strong understanding of digital advertising platforms includi

📌 Digital and Performance Marketing Manager (Ottawa)
🏢 NUVISTA Mental Health
📍 Ottawa