Lead SurveyMonkey’s lifecycle marketing strategy remotely, combining HubSpot nurture expertise with Iterable onboarding, engagement, and retention programs. This senior leader owns customer journeys across sales-assisted and self-serve motions. You will guide segmentation, personalization, testing, and routing while connecting lifecycle programs to activation, retention, and expansion. The position reports to the Director of Product and Lifecycle Marketing and manages Email Marketing and Customer Marketing individual contributors. Key Responsibilities:

Set lifecycle strategy and operating cadence across customer journeys Own HubSpot nurture strategy toward MQL and SQL Direct Iterable segmentation, personalization, and testing roadmaps Coach marketers through goals, priorities, and growth opportunities Report lifecycle performance to senior leadership Requirements:

8+ years in lifecycle, CRM, or email marketing 3+ years managing individual-contributor marketers Hands-on HubSpot and Iterable expertise Experience connecting sales-assisted and self-serve journeys Customer marketing experience tied to revenue outcomes Shape SurveyMonkey’s lifecycle strategy through HubSpot, Iterable, customer marketing, and cross-functional leadership.

📌 Senior Lifecycle Marketing Manager (Winnipeg)
🏢 SurveyMonkey
📍 Winnipeg