Job title: Consumer & Market Insights Manager Hybrid A little bit about us Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee.The company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding landscapes.Launched in 2003 in collaboration with the NGO Rainforest Alliance, the Nespresso Plan helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 10’000 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 98 markets and has over 14'000 employees. In 2025, it operated a global retail network of 849 boutiques. For more information, visit the Nespresso website: www.nespresso.com.

Position Summary: We’re looking for a curious, strategic

Consumer & Market Insights Manager

to join our Insights & Analytics team at Nespresso Canada and turn consumer understanding into opportunities that shape our future.

As

Consumer & Market Insights Manager , you will report to the Insights & Analytics Manager, and you’ll shape and lead the integrated insights agenda for Nespresso Canada, transforming complex consumer, market, customer, and competitive data into clear strategic recommendations. As a trusted partner to senior leaders and cross-functional teams, you will help guide business planning, innovation, portfolio, media, channel, acquisition,



and profitability decisions while building alignment around key growth priorities.

A day in the life of a Consumer & Market Insights Manager:

Advise the MANCOM (Management Committee) and commercial teams by connecting market, consumer, customer and competitive evidence to transparent priorities and growth choices.

Lead high-impact strategic projects, frame ambiguous business questions, integrate multiple data sources and recommend practical actions.

Shape annual planning, forecasts, business reviews, innovation, portfolio, media, channel, acquisition and profitability decisions.

Own and drive the advanced Marketing Mix Modelling program in the market, delivering actionable insights and recommendations to optimise campaigns and overall marketing investment.

Own the B2C and B2B consumer research roadmap, selecting the right qualitative and quantitative approaches and activating the learning across the organization.

Monitor the Canadian coffee industry and competitor activity across pricing, promotion, communication, distribution, innovation and emerging trends.

Translate complex analysis into concise executive narratives, presentations and recommendations that influence decisions and build alignment.

Lead, coach and develop a team of direct reports, creating clear priorities, accountability and opportunities for growth.





Manage research and intelligence partners and annual budgets, ensuring quality, value, responsible data practices and timely delivery.

Build strong connections with Nespresso HQ, Nestlé Canada, the US Teams and other markets to exchange knowledge and bring the best thinking to Canada.

What will make you successful?

A university degree in marketing, business, statistics, management, analytics or a related field.

10+ years of experience in strategic insights, marketing analytics, business intelligence or consumer and market research.

5+ years of people-management experience, with a track record of building, coaching and developing high-performing teams.

Demonstrated success leading complex research and analytical initiatives and turning findings into executive-level recommendations and measurable action.

Strong expertise category management and in consumer panels: Nielsen Answers (3 years min.), NPD, Stackline and other panels (asset).

Strong command of qualitative and quantitative research, panel data, forecasting, dashboarding and data visualization.

Strong expertise in marketing mix modelling, media analytics, and marketing effectiveness measurement (e.g. MMM, attribution, media lift measurement).

Strong knowledge of MS Office and dashboarding software (Excel/PowerPoint/Power BI).

Deep understanding of Canadian consumers, customers, regions and channels; experience in coffee, consumer goods, retail, e-commerce or B2B environments is valued.

Proven ability to influence senior and cross-functional stakeholders, constructively challenge assumptions and manage multiple priorities in a fast-paced environment.

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📌 Consumer & Market Intelligence Manager (Winnipeg)
🏢 Nestlé
📍 Winnipeg