Drive paid acquisition growth onsite in Montreal with Meta Ads, conversion optimization, and lead generation for Valnet’s Auto or Gaming portfolio. Manage campaigns hands-on across the full funnel. Valnet seeks a Senior Performance Marketing Specialist with 4+ years of experience in performance marketing, paid media, growth marketing, or digital acquisition. You will manage audience targeting, landing pages, lead generation, and conversions. The work includes Travel portfolio campaigns for travel insurance and related products. ChatGPT, GA4, Looker Studio, and spreadsheets support campaign analysis and attribution. Key Responsibilities:

Manage and optimize Meta Ads campaigns across Facebook and Instagram Own traffic acquisition, targeting, landing pages,



and conversion optimization Develop Travel portfolio lead generation campaigns Monitor budgets, cost per lead, conversions, and return on ad spend Test creative, bidding, copy, targeting, and landing pages Requirements:

Four or more years in performance marketing or paid media Independent full-funnel campaign and lead generation experience Hands-on Meta Ads and ChatGPT experience Knowledge of performance metrics, attribution, and conversion tracking Experience with GA4, Looker Studio, and spreadsheets Apply paid acquisition, funnel ownership, and analytics expertise to improve Valnet campaign performance onsite in Montreal.

📌 Senior Paid Acquisition Specialist (Winnipeg)
🏢 Valnet Tech Sites
📍 Winnipeg