Director of Growth

Glas is seeking a Director of Growth to lead the development of a world‑class go‑to‑market capability that supports the company’s next phase of growth across our brands. Working closely with the Executive Leadership Team, the Director of Growth will connect Product, Technology, Commercial and Customer Success through a common go‑to‑market operating model. The role will focus on improving customer acquisition, product adoption, retention, expansion and long‑term customer value. This is a strategic and hands‑on leadership role, combining commercial thinking, customer insight, data, AI and technology to improve business performance and strengthen Gladstone’s market position. Mission

To transform customer insight, product innovation and commercial intelligence into predictable, measurable and sustainable business growth across the brands.

Key Responsibilities

Go‑to‑Market Strategy: The Director of Growth will develop and continually evolve Gladstone’s go‑to‑market strategy, ensuring the business has clear target markets, customer segments and ideal customer profiles. The role will create repeatable frameworks for launching new products and services, align Product, Marketing, Sales and Customer Success around shared commercial goals, and identify new routes to market and growth opportunities. Product Positioning and Commercialisation across our brands: The role will lead the development of clear and compelling product positioning, value propositions and messaging frameworks across Gladstone’s products and services. The Director of Growth will support product launch planning, market and competitor analysis, pricing and packaging decisions, and commercial proposition development.



A key focus will be improving product adoption through stronger market communication and customer understanding. Demand Generation and Customer Growth (Fisikal and Nova): The Director of Growth will build scalable demand generation programmes that increase Gladstone’s marketing contribution to pipeline and revenue. This will include improving digital acquisition strategies, strengthening marketing performance across channels, improving customer onboarding and activation, and increasing customer engagement, retention, advocacy and lifetime value. Revenue Operations and Commercial Analytics: The role will work with Revenue Operations to establish a single source of truth for commercial reporting, supported by executive dashboards, KPI frameworks and improved CRM governance. The Director of Growth will standardise commercial performance measurement, improve forecasting and attribution, and use AI and automation to improve decision‑making, productivity and operational efficiency. Customer and Market Insight: The Director of Growth will develop a structured customer insight programme, building effective feedback loops between customers, Product and Commercial teams. The role will analyse market trends, competitor activity and customer data to identify opportunities and support strategic decision‑making with evidence‑based recommendations. Leadership and Capability Development: The Director of Growth will build and lead a high‑performing Growth function, developing best practice across product marketing,



demand generation, customer insight and revenue operations. They will champion AI, automation and modern go‑to‑market practices, while fostering a culture of accountability, collaboration and continuous improvement. Key Performance Indicators

Sustainable Annual Recurring Revenue growth Increased contribution to pipeline and revenue Improved customer acquisition efficiency Increased customer retention and expansion revenue Growth in customer lifetime value Improved return on commercial investment Adoption of a consistent go‑to‑market operating model Improved commercial reporting and forecasting accuracy Enhanced CRM data quality, governance and automation Stronger alignment across Product, Marketing, Sales and Customer Success Increased productivity through AI and automation Stronger product launch performance Improved market positioning and brand consideration Faster execution of commercial initiatives Greater use of customer insight in strategic decision‑making Experience and Skills

The successful candidate will bring significant leadership experience in Growth, Go‑to‑Market, Commercial or Marketing leadership within a SaaS or technology business. They will have a proven track record of scaling recurring revenue businesses and building high‑performing demand generation, product marketing and commercial growth functions. The role requires a solid understanding of subscription and recurring revenue models, customer acquisition and retention, CRM and marketing automation platforms, commercial analytics, Revenue Operations and AI‑enabled commercial processes. Experience partnering with executive leadership teams to shape strategy and deliver measurable business growth will be essenti

📌 Director of Growth (Winnipeg)
🏢 Perseus Group
📍 Winnipeg