Company & Culture At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space. At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space. 4–6 years of relevant experience in Field Marketing, Experiential Marketing, Brand Activation, or a related function. ~ Proven experience leading regional field marketing or experiential marketing programs with measurable performance outcomes. ~ Experience managing, coaching, and developing direct reports and part-time teams. ~ Strong background in budget management, KPI tracking, and ROI analysis. ~ CPG food & beverage experience highly preferred. ~ Bachelor’s degree in Marketing or a related field preferred. ~ Proficiency in Microsoft Office Suite. ~ Ability to travel locally 30–50% of the time, including nights and weekends. ~ to support event setup. We are seeking a Field Marketing Manager to oversee a high-impact region within our Field Marketing Team. The primary goals of the Field Marketing program are to drive consumption, expand brand presence, and increase market share year-over-year. The Field Marketing Manager is responsible for developing and executing the local and regional go-to-market strategy, customizing and enhancing national Marketing plans to deliver profitable sales growth by driving consumer trial through sampling initiatives. This role works closely with Sales, Marketing, and cross-functional partners to develop and execute market plans that achieve brand, distribution, and volume goals across retail, local community, and collegiate channels. The Field Marketing Manager will also own overall market performance, including activation planning and recapping, budget management, KPI tracking, Brand Ambassador and Field Marketing Specialist leadership, and oversight of vehicles, storage, and activation assets. Identify and execute strategic retail marketing opportunities aligned with brand priorities to drive incremental distribution, visibility, and consumer trial. Manage and optimize retail demo programs to meet sales goals and increase in-store velocity. Develop and oversee a high-impact regional calendar of community-based sampling and selling events aligned with brand strategy. Create execution plans for national campaigns and marketing initiatives within the region. Ensure seamless execution through strong coordination with Sales, Marketing, and external partners. Evaluate performance post-activation and adjust strategy to maximize impact. Develop and lead a regional collegiate marketing strategy to drive awareness, trial, and long-term brand affinity among college students. Oversee recruitment, training, and performance management of Collegiate Brand Ambassadors. Monitor performance metrics and evolve campus programming to scale high-impact initiatives. Lead, coach, and develop the Field Marketing Specialist in Tier 1 markets to ensure strong market execution and strategic alignment. Manage allocation of sampling product, vehicles, storage, and activation assets across the region. Own overall regional Field Marketing performance, driving market health, consumption growth, and share expansion. Analyze performance data and consumer insights to evaluate effectiveness, pivot strategy as needed, and scale high-impact initiatives. Partner closely with Sales to develop and execute programming within high-visibility accounts that drives awareness and incremental growth. Administrative & Budget Ownership Develop and manage regional Field Marketing budgets, ensuring productive allocation of resources. Compile consumer insights and field learnings to influence broader marketing strategy. Maintain oversight of team expenses, asset tracking, and compliance requirements. Perform other duties and responsibilities as assigned in support of team and business objectives. Strategic thinker with the ability to translate national initiatives into high-performing regional execution. Data-driven decision maker who can analyze performance, pivot quickly, and scale successful programs. Excellent relationship-building capabilities across Sales, retail partners, distributors, collegiate stakeholders, and third-party agencies. Strong understanding of retail activation, experiential marketing, sampling programs, and local market development. Ability to effectively manage budgets and evaluate program performance against KPIs and ROI. Passion for kombucha and the living foods category. Health Insurance: Medical, Dental, V

📌 Remote Field Marketing Manager (Canada)
🏢 GT'S Living Foods
📍 Canada