Lead Asana’s web strategy from Vancouver, using customer journeys and analytics to make asana.com a measurable conversion and pipeline driver. As Manager, Growth Marketing, you will own the global web vision for Asana’s multi-product B2B SaaS portfolio. You will guide personas across discovery, evaluation, trial, and enterprise journeys. The office-centric hybrid schedule includes standard in-office days Monday, Tuesday, and Thursday.

Key Responsibilities

Set a customer-journey-led vision for asana.com Own conversion and pipeline measurement frameworks Prioritize global roadmaps using research and analytics Oversee CMS architecture, performance, and Core Web Vitals Lead web engineering and localization teams

Requirements:

Web strategy leadership for complex B2B SaaS websites Measurable conversion and sales pipeline impact People leadership across technical or multidisciplinary teams Fluency in CMS platforms and up-to-date web architecture Experience scaling international localization strategies Bring web strategy, analytics, CMS, and team leadership expertise to grow Asana’s global digital experience from Vancouver.

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📌 Head of Web Strategy Vancouver (Canada)
🏢 asana
📍 Canada