Lead PlayStation creator strategy in Canada with paid partnerships, gaming expertise, and a hybrid Toronto work model preferred. This 12-month contract supports Sony Interactive Entertainment’s Global Communications and Canadian Marketing teams. You will manage influencer initiatives across launch campaigns, creator relationships, and community programs. The work spans YouTube, TikTok, Twitch, Instagram, Facebook, and X, combining strategic planning, content development, and performance analysis.

Key Responsibilities

Own Canada’s creator strategy across the launch calendar Lead paid partnerships from sourcing through reporting Develop creator briefs and campaign-native storytelling Coordinate capture plans, access moments,



and onsite support Report performance and recommend future launch improvements

Requirements:

Bachelor’s degree or equivalent Five or more years in influencer marketing or partnerships Paid partnership experience spanning negotiation, execution, and reporting Deep fluency in gaming culture and creator ecosystems Familiarity with major creator platforms and performance metrics Bring creator judgment, relationship management, and data literacy to PlayStation campaigns and Canada’s gaming community.

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📌 Influencer Marketing Strategist PlayStation Canada
🏢 PlayStation
📍 Canada