Role Overview The Revenue Marketing Strategist owns the revenue strategy and narrative for a portfolio of clients.

This role is accountable for translating business goals into clear positioning, compelling messaging, and marketing systems that drive pipeline and revenue growth.

You are not responsible for producing marketing activity.

You are responsible for ensuring that every initiative contributes to measurable business outcomes.

You act as the strategic lead across the full customer lifecycle, from planning through performance validation, while continuously refining both strategy and messaging based on real-world results.

Core Responsibilities 1. Strategic Leadership (Direction and Outcomes)

Define revenue-focused marketing strategies aligned with client growth targets

Identify market opportunities based on ICP, buying behaviour, and competitive landscape

Map full customer journeys across acquisition, conversion, retention, and expansion

Determine channel mix, campaign priorities, and investment allocation

Translate strategy into structured campaign plans, briefs, and execution roadmaps

Present strategic direction to clients in a clear, business-driven manner

You are expected to challenge assumptions and guide clients toward the highest-impact path.

2. Messaging and Narrative Ownership

Own and evolve core positioning, value propositions, and campaign angles

Define messaging frameworks aligned with ICP pain points, triggers, and objectionsEnsure consistency and clarity across all marketing and sales touchpoints

Continuously refine messaging based on campaign performance and sales feedback

Establish messaging standards that guide internal teams, freelancers,



and AI outputs

You are the source of truth for what gets said, how it’s said, and why it converts.

3. Campaign Architecture and Oversight

Design integrated campaigns aligned with customer journey stages and intent

Create clear, structured briefs that translate strategy into executable direction

Ensure all deliverables align with strategic objectives and messaging standards

Guide internal teams across content, design, development, paid media, and SEO

Maintain visibility across campaign execution without becoming the executor

You are responsible for clarity and alignment, not task completion.

4. Revenue Performance and Optimization

Define success metrics tied to pipeline, revenue, and business impact

Analyze performance across traffic, conversion, and economics

Identify gaps and opportunities impacting growth and efficiency

Adjust strategy based on real performance data and deal progression

Partner with sales to validate lead quality, conversion rates, and revenue contribution

Lead quarterly business reviews focused on growth, not reporting

If performance stalls, you own the correction.

5. Conversion Optimization and Experimentation

Identify opportunities to improve conversion across funnels and user journeys

Develop structured testing roadmaps,



including A/B and incrementality testing

Formulate hypotheses tied to revenue outcomes

Evaluate results and apply learnings across campaigns and accounts

Testing is not optional. It is a core driver of growth.

6. Systems and Process Development

Build repeatable frameworks for strategy, messaging, and campaign development

Reduce reliance on individuals through structured systems and documentation

Leverage AI and contemporary tools to increase speed and output quality

Continuously improve internal processes to scale performance across accounts

Your impact should compound over time, not reset with each campaign.

Collaboration and Leadership

Partner with Client Experience Managers (CXMs) to align priorities and expectations

Contribute to POD-level strategy and account direction

Provide strategic guidance across all internal disciplines

Ensure alignment between marketing strategy, messaging, and execution

You lead through clarity, not control.

What Success Looks Like

Growth in marketing-sourced pipeline and revenue

Consistently positive campaign ROI

Improved conversion rates across the funnel

Stronger lead quality and higher close rates

Reduced sales cycle length

Ongoing testing that drives measurable improvements

Faster execution through better systems and AI

Scalable, consistent performance across accounts

Qualifications and experience Required

5 to 7 years of experience in revenue marketing, growth marketing, demand generation, or marketing strategy

Agency experience or proven track record managing multiple clients or business units

📌 Revenue Marketing Strategist (Canada)
🏢 nvision
📍 Canada