Come make your difference in communities across Canada, where authenticity, trust and making connections is valued
- as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®. The Manager, Marketing plays a key role in developing and executing marketing programs that support the growth of the National Wholesale Division of Loblaw Companies Limited. Working closely with the Director, Marketing, this role will help shape and deliver national marketing strategies across seasonal events, brand programs, customer campaigns, digital and social channels, and in-store initiatives. Contribute to the development and execution of the annual marketing plan, ensuring programs align with overall business and brand objectives. Develop integrated communication plans for key marketing programs, seasonal events and customer campaigns. Lead the end-to-end execution of marketing initiatives, managing timelines, deliverables, approvals and cross-functional workstreams. Develop clear, compelling creative briefs and partner with internal and external creative teams to deliver work that aligns with brand strategy and objectives. Collaborate across Marketing, Merchandising, Operations and other cross-functional teams, as well as external partners, to ensure seamless execution of plans and programs, including flyer and in-store initiatives. Oversee digital marketing channels, including website content, email marketing and social media, and identify opportunities to strengthen customer engagement. Develop dashboards, status updates, post-program analyses and reporting to measure performance against established KPIs and identify opportunities for continuous improvement. Support marketing budgets by creating purchase orders and ensuring effective stewardship of resources. Oversee key executional workstreams, including store communications, legal and compliance approvals, flyer programs, store events and operational execution. Champion brand standards and ensure marketing programs and creative consistently reflect established brand guardrails. Maintain organized and accessible brand documents, creative assets and program materials. Proactively identify opportunities to improve marketing plans, processes and ways of working. 2-5 years of relevant experience in marketing, advertising, retail, merchandising or a related environment; experience in grocery retail, foodservice or consumer packaged goods is an asset. ~ University or college degree in Marketing, Business or a related field, or equivalent relevant experience. ~ Experience across digital marketing channels, including website content and analytics, email marketing and social media. ~ Demonstrated ability to manage multiple projects and priorities in a fast-paced setting. ~ Strong project management skills with experience leading initiatives from planning through execution and measurement. ~ Strong written and verbal communication skills, with experience developing marketing and creative communications. ~ Excellent interpersonal and relationship-building skills, with the ability to collaborate effectively across functions and with external partners. ~ Strong analytical skills and the ability to translate data and insights into recommendations. ~ French language skills are an asset. Connects marketing activity to broader customer, brand and business objectives. Executional Excellence: Delivers high-quality work on time while effectively managing multiple priorities and stakeholders. Customer Focus: Brings a customer‑first mindset to the development and execution of marketing programs. Analytical Thinking: Uses data, insights and results to inform decisions and improve future programs. Key Measures (Performance indicators): Meaningful contribution to annual marketing planning and brand strategy. Development of clear, effective marketing and communication plans that support brand and business KPIs. Successful, on‑time execution of marketing programs and projects. Effective management of marketing budgets and resources. Consistent application of brand standards across marketing activity. Effective governance, including adherence to legal, compliance and approval processes. Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars
- Environment, Sourcing and Community
- and we are constantly looking for ways to demonstrate leadership in these important areas.

We offer
our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits -

📌 Head of Creative Brand (Canada)
🏢 Loblaw
📍 Canada