Product Marketing ManagerLocation: Canada Work Arrangement: Remote

Job Type
Full-Time / Part-Time Experience Level: Mid-Level / Senior-Level Job OverviewWe are seeking a strategic and results-driven Product Marketing Manager to develop and execute marketing strategies that support product positioning, market awareness, customer engagement, and business growth. The successful candidate will work closely with product, sales, and marketing teams to understand customer needs, analyze market trends, communicate product value, and support successful product launches. This role is ideal for individuals with strong analytical, communication, and strategic planning skills, as well as experience in product marketing, market research, or brand management.

Key Responsibilities
• Develop and implement product marketing strategies aligned with business objectives.
• Conduct market research to identify customer needs, industry trends, and competitive opportunities.
• Define product positioning, messaging, and value propositions for target audiences.
• Collaborate with product management, sales, and marketing teams to support product launches.
• Create and manage product marketing materials, presentations, website content, and sales enablement resources.
• Develop campaigns to increase product awareness, engagement, and customer acquisition.
• Analyze marketing performance data and prepare reports on campaign effectiveness.
• Monitor competitor products, pricing, positioning, and promotional activities.
• Gather customer feedback and market insights to inform product and marketing decisions.
• Support the development of go-to-market strategies for new products and features.
• Coordinate marketing activities across digital channels and other relevant platforms.
• Track key performance indicators (KPIs) and recommend improvements to marketing strategies. Qualifications
• A bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Previous experience in product marketing, digital marketing, brand management, or a related role.
• Solid understanding of market research, customer segmentation, and product positioning.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret marketing data.
• Experience with marketing analytics, CRM platforms, and campaign management tools is an asset.
• Proficiency in Microsoft Office, Google Workspace, and presentation software.
• Strong project management, organizational, and problem-solving abilities.
• Ability to collaborate across departments and manage multiple priorities.
• Ability to work independently and effectively in a remote environment.

📌 Product Marketing Manager (Montreal)
🏢 karirperawatbidan.id
📍 Montreal