Build direct media activation expertise at WPP Media through campaign investment, optimization, and measurement in a hybrid working model.

As an Associate, Direct Activation, you will support media strategies across offline and online channels. The work spans marketplace intelligence, negotiations, buying, trafficking, campaign stewardship, analysis, and financial reconciliation. You will collaborate with Planning, Ad Operations, media partners, and technology platforms while developing media investment knowledge.

Key Responsibilities:

- Gather marketplace intelligence and evaluate media investment opportunities
- Translate approved strategies into accurate media buys
- Coordinate buy entry, insertion orders, and trafficking
- Monitor delivery, document changes,



and support optimization
- Maintain budgets, trackers, validations, and campaign analysis

Requirements:

- Interest in offline and digital direct media
- Comfort working with budgets, numbers, and data
- Strong mathematical, analytical, and organizational skills
- Excellent time management and attention to detail
- Curiosity, collaboration, and confident communication abilities

Develop direct media investment skills through activation, optimization, measurement, and reconciliation with WPP Media's team-oriented teams.

📌 Direct Media Activation Associate (Toronto)
🏢 WPP Media
📍 Toronto