SEO & Digital Content Specialist to improve search performance using SEO and digital content optimization

Our financial services client is seeking a SEO & Digital Content Specialist (5-7 years) to improve search performance using SEO and digital content optimization

Join a growing digital product team focused on improving organic search visibility and optimizing customer-facing digital experiences within the insurance sector. This role supports SEO strategy execution, digital content optimization, keyword research, and performance measurement across web properties using tools including SEMrush, Figma, JIRA, GA4, Looker Studio, and Contentful. The position offers hands‐on ownership of SEO initiatives while collaborating closely with Product, Design, Marketing, and Digital teams on content and growth opportunities.

12 month Contract, Toronto, Hybrid, 3 days/ week onsite

Must Haves

- 5 years in SEO, digital marketing, or web optimization supporting organic search performance
- Hands‐on SEMrush keyword research, site performance measurement, and SEO optimization
- Collaboration with UX teams using Figma and engineering support through JIRA user stories
- Web content optimization and CMS content structuring using Contentful
- Experience using GA4 and Looker Studio for search performance analytics

Nice to Have

- Experience within financial services, insurance, banking, or regulated industries
- Exposure to UX/UI principles and collaboration with Design teams
- Experience supporting both SEO strategy and content creation
- Experience working in agile product or digital delivery environments
- Familiarity with Google Search Console, Ahrefs, and Screaming Frog

Responsibilities

- Develop and execute SEO strategies to improve organic search visibility and website performance
- Conduct keyword research, competitive analysis, and content gap assessments
- Monitor website performance and recommend improvements for rankings, traffic, and conversions
- Create, edit, and optimize website copy, landing pages, product pages, and digital content
- Collaborate with Product, Design, Marketing, and Digital teams to deliver optimized digital experiences
- Support product launches and web enhancements through SEO and content recommendations
- Present SEO findings, recommendations, and progress updates to stakeholders

Our financial services client is seeking a SEO & Digital Content Specialist (5-7 years) to improve search performance using SEO and digital content optimization

Join a growing digital product team focused on improving organic search visibility and optimizing customer-facing digital experiences within the insurance sector. This role supports SEO strategy execution, digital content optimization, keyword research, and performance measurement across web properties using tools including SEMrush, Figma, JIRA, GA4, Looker Studio, and Contentful. The position offers hands‐on ownership of SEO initiatives while collaborating closely with Product, Design, Marketing, and Digital teams on content and growth opportunities.

12 month Contract, Toronto, Hybrid, 3 days/ week onsite

Must Haves

- 5 years in SEO, digital marketing, or web optimization supporting organic search performance
- Hands‐on SEMrush keyword research, site performance measurement, and SEO optimization
- Collaboration with UX teams using Figma and engineering support through JIRA user stories
- Web content optimization and CMS content structuring using Contentful
- Experience using GA4 and Looker Studio for search performance analytics

Nice to Have

- Experience within financial services, insurance, banking, or regulated industries
- Exposure to UX/UI principles and collaboration with Design teams
- Experience supporting both SEO strategy and content creation
- Experience working in agile product or digital delivery environments
- Familiarity with Google Search Console, Ahrefs, and Screaming Frog

Responsibilities

- Develop and execute SEO strategies to improve organic search visibility and website performance
- Conduct keyword research, competitive analysis, and content gap assessments
- Monitor website performance and recommend improvements for rankings, traffic, and conversions
- Create, edit, and optimize website copy, landing pages, product pages, and digital content
- Collaborate with Product, Design, Marketing, and Digital teams to deliver optimized digital experiences
- Support product launches and web enhancements through SEO and content recommendations
- Present SEO findings, recommendations, and progress updates to stakeholders

Disclaimer:
AI may be used in evaluating candidates.
This posting is for an existing vacanc

📌 SEO & Digital Content Specialist to improve search performance using SEO and digital content optimization (Toronto)
🏢 S.I. Systems
📍 Toronto