Lead D2C campaigns at AlgaeCal by combining eCommerce strategy, paid media, and customer journey planning to drive measurable revenue growth. As Marketing Leader (Campaigns), you will plan and execute campaigns in an eCommerce setting. You will coordinate offers, channels, stakeholders, and approvals while using analytics to optimize performance. The work spans paid media, email, loyalty, creative, customer service, and marketplaces. Key Responsibilities:

Plan D2C campaigns from initial concept through reporting Coordinate offers, customer journeys, channels, and stakeholders Allocate campaign budgets with Paid Media teams Optimize campaigns using revenue and profitability data Guide cross-functional teams through launches and testing Requirements:

2+ years leading D2C marketing campaigns eCommerce experience with six-figure monthly budgets Knowledge of CPA, ROAS, contribution margin, and EBITDA Experience with testing, attribution, martech, and analytics Understanding of compliance, claims, and disclaimers Bring eCommerce leadership, full-funnel thinking, and data-driven campaign management to AlgaeCal’s revenue-focused marketing team.

📌 Senior E-commerce Campaign Marketing Leader (Montreal)
🏢 AlgaeCal
📍 Montreal