Lead Fusion Protein’s digital growth from Laval, Quebec, with paid media, organic social, lifecycle marketing, and AI-assisted workflows in a hybrid setting. Turning Point Brands Canada seeks a Digital Marketing Lead reporting to the Director, E-Commerce & Digital Marketing. You will build the brand’s digital engine across campaigns, creators, email, SMS, analytics, and automation. The role focuses primarily on Fusion while contributing within TPB Canada’s broader digital team. Key Responsibilities:

Own paid campaigns across Meta, Google, TikTok, Reddit, and YouTube Develop ROI-focused strategy and improve paid-funnel conversion Execute organic social, creator seeding, influencer, and UGC direction Manage email, SMS, segmentation, targeting, and retention initiatives Track channels, run tests, and automate reporting with AI workflows Requirements:

Four or more years in digital, growth, or e-commerce marketing Hands-on paid digital and organic social experience Experience with Meta Ads Manager, Google Ads, GA4, Klaviyo, and Shopify Understanding of conversion, funnels, performance metrics, and lifecycle campaigns Qualified French and English proficiency strongly preferred Own Fusion Protein’s paid media, social, lifecycle, performance, and AI marketing systems as its digital presence expands.

📌 Digital Marketing Lead Fusion Protein (Winnipeg)
🏢 Turning Point Brands Canada
📍 Winnipeg