Division: Brighton Retirement Living

Reports to: General Manager

Location: 291 Main St., Brighton, ON

Status: Permanent, Full-Time

Salary/Wage: $55,000 - $65,000/annum plus bonus eligibility

Hours of Work: 37.5 hours per week

Vacancy: Vacant

Application Deadline: November 11, 2026

Submit to: Apply on Indeed

Posting #: 14-BRL-2026

Reporting to the General Manager, the Sales Advisor is responsible for promoting and selling accommodations and services within the retirement residence. This position plays a key role in maintaining occupancy targets through effective lead generation, follow-up, and relationship building with prospective residents and their families. The Sales Advisor will lead, coach and motivate their team to achieve customer service goals.

Duties and Responsibilities:

1. Lead Generation and Outreach

1.1. Identify and cultivate potential residents through various lead sources.

1.2. Build partnerships with community organizations and referral sources.

1.3. Maintain consistent follow-up with leads to move them through the sales funnel.

1.4. Track interactions and progress in CRM systems.

1.5. Maintain accurate records in CRM and prepare regular sales reports.

1.6. Collaborate with the marketing team on promotional campaigns.

1.7. Participate in or coordinate open houses and community events.

2. Team Development and Leadership

2.1. Provide mentorship and guidance to sales staff or team members as needed.

2.2. Contribute to the training and onboarding of new team members, sharing best practices and sales techniques.

2.3. Collaborate with the leadership team to set goals, align strategies, and foster a positive, resident-focused team culture.

2.4. Participate in regular team and /or department meetings, offering insights to improve processes and performance.

2.5. Promote a collaborative environment that encourages knowledge-sharing, accountability, and continuous improvement.

2.6. Develop strategic performance metrics and targets that are consistent with company goals.

3. Customer and Resident Support

3.1. Assist with documentation and coordination of move-in processes.

3.2. Work closely with residence staff to ensure a smooth resident onboarding experience.

3.3.



Provide feedback to operations and care teams regarding resident needs or concerns.

3.4. Address customer complaints and concerns, that have been escalated, in a timely and professional manner.

4. Other

4.1. Works in a protected manner and ensures department operations are carried out in a safe manner in accordance with the Occupational Health and Safety Act, associated regulations, Mistral Group of Companies policies, procedures, and other associated legislation.

4.2. Other related duties, as assigned.

The successful candidate will possess the following:

Education

- Degree or diploma in Marketing, Sales, Business or Healthcare.

License, Registration, Training and Clearances

- Police Record Check (per RHA), including Vulnerable Sector Check (VSC)
- First Aid and CPR certification.
- Valid and unrestricted Class “G” Driver’s License with access to reliable transportation.
- Immunization and Tuberculosis (TB) testing, per Brighton Retirement Living’s policy.

Experience

- Five (5) years of sales and customer service experience, preferably in a senior living, healthcare, hospitality or real estate environment.
- Three (3) years of experience in a leadership or supervisory role.

Knowledge, Skills and Abilities

- Strong understanding of sales principles, lead conversion and relationship selling.
- Familiarity with senior living industry including retirement, assisted living, and long-term care.
- Knowledgeable of local community resources and competitors.
- Exceptional verbal and written communication skills.
- Demonstrated negotiation and people management skills.
- Effective leadership skills with a solid focus on mentoring and motivating others.
- Proven ability to solve complex and unique customer service problems.
- Ability to identify measures of performance and actions needed to improve or correct performance.




- Strong interpersonal and customer service skills with a demonstrated ability to build and maintain positive relationships with customers and relevant stakeholders.
- Solid time management and organizational skills; ability to manage multiple priorities, leads and follow-ups simultaneously.
- Ability to work independently while also collaborating with cross-functional teams.
- Intermediate use of computer systems, including Microsoft Office suite (Word, Outlook, Excel, etc.).

A combination of education, training and experience may be considered.

We thank all applicants for their interest in the posted position; however, only those selected for an interview will be contacted.

Consistent with our core values, Legacy Living is an equal opportunity employer committed to providing an inclusive, barrier-free recruitment and selection experience, and work environment. We will accommodate the needs of applicants under the Human Rights Code and Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the recruitment process up to the point of undue hardship. If you require accommodations, please contact Human Resources ([email protected]) to make appropriate arrangements.

Please be advised that Legacy Living may use Artificial Intelligence (AI) technology at any stage of the hiring process, including screening, evaluating, and selecting qualified candidates.

Legacy Living also frequently audits resumes of internal and external applicants to validate the accuracy and trustworthiness of information provided. Falsification of information at any time throughout the recruitment process may result in disqualification. Internal applicants may be subject to discipline, up to and including termination.

Pay: $55,000.00-$65,000.00 per year

Benefits:

- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Vision care

Ability to commute/relocate:

- Brighton, ON: reliably commute or plan to relocate before starting work (required)

Education:

- Bachelor's Degree (required)

Experience:

- sales and customer service : 5 years (required)
- senior living, healthcare, hospitality, or real estate: 5 years (required)
- Supervising: 3 years (required)

Work Location: In person

📌 Sales Advisor (Brighton)
🏢 Legacy Living
📍 Brighton