At Obakki, we’re more than just a luxury brand with an online store—we’re a purpose-driven home goods and lifestyle company committed to connecting people through modern design that is both meaningful and intentional. As a collective of innovators and changemakers, we are dedicated to building a better future for our global artisan partners—one thoughtfully designed product at a time.
Do you thrive in a creative, fast-paced environment where your ideas truly matter? The Senior Marketing Manager plays a critical leadership role at Obakki, owning the day-to-day execution of marketing across channels while managing and developing the marketing team. This role is responsible for translating high-level strategy and annual planning into cohesive campaigns, channel plans, and operational excellence.
Reporting into senior leadership and working closely with a strategic marketing advisor, this role leads the GTM calendar, oversees campaign execution, manages agencies, and ensures marketing efforts are aligned with business priorities, product launches, and brand standards.
Marketing Leadership & Team Management
Lead and manage the marketing team, including the Digital Marketing Manager, Ecommerce & Merchandising Specialist and Social Media / Content Manager
Coach and develop team members, supporting skill growth and performance over time
Foster a cooperative, organized and high-performing marketing culture
GTM Planning & Campaign Management
Own the marketing GTM calendar, ensuring all launches, campaigns, and initiatives are clearly planned, resourced and executed




Ensure marketing efforts support broader business objectives and brand initiatives
Translate annual marketing strategy and priorities into quarterly and monthly plans
Lead campaign planning across channels, ensuring cohesive storytelling and execution
Partner with ecommerce, operations, and creative teams to align product priorities, merchandising and launch readiness
Channel Strategy & Performance
Oversee channel strategy and execution across email, social, editorial, paid media and campaigns
Work collaboratively with the team to define channel KPIs and performance targets
Review performance regularly, identifying insights and opportunities
Optimize channel plans based on results, seasonality and business needs
Project Management & Operations
Own marketing workflows and project management using Asana
Balance multiple workstreams while maintaining a high standard of quality and organization
Act as the operational backbone of the marketing function
Agency & Contractor Management
Manage external agencies and partners, including paid media and PR
Oversee briefs, timelines and performance
5+ years of experience in marketing, with at least 2+ years in a people management role

- Proven experience leading integrated marketing campaigns and GTM planning
- Strong understanding of channel strategy across email, social, editorial and paid media
- Highly organized with strong project management skills
- Excellent written and verbal communication skills
- This is an in-office role and candidates based in Vancouver are preferred

Comprehensive medical and dental benefits
Inclusive and dynamic office culture
Engagement and team-building opportunities

📌 Senior Marketing & e-Commerce Coordinator (Vancouver)
🏢 Obakki
📍 Vancouver