Bring creative ideas to life, inspire a high-performing team and lead an effective creative and production studio. This role is ideal for a curious creative leader who excels at shaping strategy, driving operational excellence and staying connected to the craft. Partner with marketing to shape briefs, challenge assumptions and identify the strongest creative opportunity before the work begins Translate briefs into compelling creative strategies, campaign and content ideas Present creative work and articulate the strategic rationale to senior stakeholders, building alignment and confidence in the creative direction Direct and approve work before it moves to senior stakeholders and final deployment Lead creative collaboration with agency partners, ensuring external work aligns to strategy, brand standards and operational realities Ensure creative and media work as one system. Understand audience, channel strategy, placements and opportunities before creative is fully developed. Provide clear creative direction and performance feedback Champion elevated creative thinking, storytelling and craft,



ensuring work strengthens and evolves the Air Canada brand while remaining consistent with its identity Identify opportunities across process, systems and software to automate and streamline production Partner with studio operations to balance creative ambition with timelines, budgets, channel requirements and other restraints Drive a high-performing creative culture, mentoring the team, championing new ways of working and creating an environment that encourages collaboration, curiosity and exceptional creative work Degree or college diploma in Graphic Design or Advertising or related creative discipline. 10+ years of working experience in Creative/Art Direction **Strong portfolio that demonstrates execution across full funnel 360 marketing campaigns (commercial video, OOH, digital paid media, digital product/web, email, experiential) Exceptional communication and influencing skills, with the ability to give clear creative direction, present work with confidence and build alignment with senior stakeholders.

📌 Digital Technology Team Leader, Asset Management (Canada)
🏢 Air Canada
📍 Canada