Senior Product Marketing Manager
- Engineered Arts About Engineered Arts Engineered Arts is the world's leading manufacturer of interactive humanoid robots. Our Ameca robot is widely recognised as "the face of AI" — a social media phenomenon and the go-to demonstration platform for generative AI in a physical form. Alongside our ultra-realistic Mesmer range of animated figures, our robots continue to surprise and excite visitors at museums, theme parks, and trade shows, while supporting leading universities with cutting-edge AI and robotics research. Our customers span research labs, schools, museums and visitor attractions, corporate and hospitality clients, and conference and event rental operators. The industries being transformed by physical AI read like a world tour: natural history museums in London, hotel lobbies in Dubai, university robotics labs in Tokyo, trade show floors in Las Vegas. Engineered Arts robots are already there — and the market is only just getting started. You'll own the full product marketing motion: developing the messaging frameworks and ICP narratives that ground the GTM strategy, then personally bringing them to life through battle cards, discovery guides, visual assets, and outbound sequences. You'll be writing it. That takes both rigorous analytical thinking and the creative instinct to turn an extraordinary product into compelling, segment-specific stories. Your job is to turn that awareness into pipeline — and pipeline into a repeatable GTM machine. Sharpen the positioning that separates us from pure-software AI companies and academic robotics projects — and make it consistent everywhere: site, deck, docs, outbound, and partner collateral Get Engineered Arts into the conversations Gartner, Forrester, and IDC are having about humanoid robotics,



physical AI, and the service robot market. Build relationships, run briefings, and earn inclusion in the reports that matter to our buyers POC and technical collateral. Run the content engine: Website copy, blog, customer stories, launch content, and the proof points that make the pitch land. Maintain live competitive intelligence and win/loss insight, and get it into the hands of the people in deals before they need to ask for it The pitch to a natural history museum is completely different from the pitch to a hotel chain or a university robotics lab. Senior PMM track record: 5–8 years in product marketing, with meaningful time at a Series A or B company where you built rather than maintained Technical product fluency: You've marketed something genuinely technical — hardware, AI, infrastructure, or developer tooling — and you can hold a conversation with an engineer without translating everything into metaphor You write the positioning docs, battle cards, launch posts, and customer stories yourself. This is not a brief-writing seat You measure your work by whether sellers use it and whether it changes win rates — not by how much content exists Experience marketing a physical or hardware product — robotics, deep tech, AI hardware, or similar Familiarity with experiential or event-driven go-to-market (trade shows, installations, live demos)



Experience selling into or marketing to museums, theme parks, hospitality, or higher education Comfort working with video and visual assets as core marketing materials Join a company where creative ambition meets genuine engineering excellence — we don't just talk about humanoid robots, we build and ship them You're not building brand awareness from zero — you're channelling it Enjoy competitive compensation and adaptable work arrangements that support work–life balance Be part of a pioneering team at the forefront of physical AI — one of the most exciting and fastest-moving technology categories on the planet At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. By applying to this role, you acknowledge that your application information — including your resume, contact details, and any materials you submit — may be shared with our client (the hiring organization) for the purpose of evaluating your candidacy. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy — all decisions are made by our people.

📌 Senior Product Marketing Manager (Canada)
🏢 Opportunities with AppDirect's Advisor Partners (Recruitment as a Service)
📍 Canada