Drive impactful demand generation as a Demand Generation Manager at Westland. Leverage your expertise in paid media and marketing automation to convert campaigns into measurable business outcomes.As a key player in Westland's Digital Marketing team, you'll lead integrated demand generation strategies tailored for various brands and provincial markets. With a focus on lifecycle journeys, content, and conversion optimization, you'll enhance lead qualification and foster long-term client relationships. This role demands a strategic mindset alongside hands-on execution skills to ensure success.Key Responsibilities:Lead demand generation initiatives across various brands and productsBuild and optimize automated workflows in HubSpot and SalesforceDirect paid media strategies across multiple platformsEnhance conversion performance using data-driven insightsDeliver actionable reporting to marketing leadershipRequirements:5+ years of demand generation experienceExpertise in Google Ads and LinkedIn AdsProven ability in marketing automation toolsStrong analytical skills using GA4 and SEMrushExperience in budget management for campaignsHarness your demand generation expertise to impact client acquisition and retention at Westland.