Lead BDC’s marketing portfolio governance with strategic planning, capital allocation, and performance measurement in a hybrid work model. Shape decisions influencing marketing value creation. As Lead, Marketing Investment and Transformation Office, you will help shift BDC Marketing toward value creation and optimal resource allocation. Partner with the CMO and marketing leadership team on priorities, investments, capabilities, and results. This role connects portfolio governance, executive analysis, transformation, and operational discipline. Key Responsibilities:

Define and operate the marketing portfolio governance model Establish prioritization, trade-off,



and decision-making mechanisms Prepare investment recommendations for senior executives Develop scorecards and return on investment metrics Coordinate budgeting and resource allocation exercises Requirements:

Bachelor’s degree in a relevant discipline 10 to 15 years of relevant experience Experience in complex, matrix-based environments Executive governance and decision-document experience Solid analytical and bilingual communication skills Apply portfolio governance, capital allocation, and performance measurement expertise to advance BDC’s marketing transformation and business impact.

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📌 Lead Marketing Portfolio Governance (Winnipeg)
🏢 BDC
📍 Winnipeg