Own paid media strategy for senior living clients at Blacksmith Agency, working remotely across Canada, South Africa, or the USA. Google Ads and Meta expertise are central. As PPC Manager, Senior Living, you manage paid media for senior living operators and home care agencies with multiple communities. You serve as the strategic voice for targeting, budgets, roadmaps, and client explanations. The role focuses exclusively on paid media, separate from SEO responsibilities. Key Responsibilities:

Manage Google Ads, Meta, LinkedIn, and Microsoft Ads accounts Allocate budgets, manage bids, target audiences, and test creative Track conversions and attribution using GA4 and tag manager Build 90 day and quarterly client roadmaps Drive retention, upsell,



and long term account relationships Requirements:

Three plus years hands on with Google Ads and Meta Campaign building, management, and optimization experience Demonstrated improvements in ROAS, CPA, or pipeline metrics Agency experience managing several clients simultaneously Transparent spoken English for live calls with US clients Bring senior living paid media strategy, campaign optimization, and trusted attribution expertise to Blacksmith Agency’s client accounts.

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📌 Senior Living Paid Media Manager (Winnipeg)
🏢 Blacksmith Agency
📍 Winnipeg