Drive B2 B demand generation for Seequent from Vancouver, combining multi-channel campaigns with analytical program optimization. This office-based position requires at least three days weekly onsite.Reporting to the Senior Marketing Manager, Civil, you will develop segment-focused strategies supporting pipeline growth, solution positioning, customer engagement, and sales enablement. The work spans global markets and combines strategic planning with hands-on execution. Success requires campaign expertise, marketing technology knowledge, and solid cross-functional partnership.Key Responsibilities: Design go-to-market plans with segment marketing and product expertsDeliver campaigns across awareness, adoption, and the customer journeyAssess performance and recommend revenue-focused campaign optimizationsCoordinate stakeholders, workflows,



and campaign management activitiesLead market research generating industry insights and thought leadershipRequirements: Five-plus years of B2 B software or services demand generationBachelor's degree in business, marketing, or related disciplineExperience executing multi-channel B2 B technology campaignsAdvanced experience with Marketo, Salesforce, ABM, ad tech, and video platformsDigital marketing expertise across PPC, SEO, content, and organic socialApply B2 B campaign, marketing technology, and analytical optimization expertise to support Seequent's global growth from Vancouver.#J-18808-Ljbffr

📌 b Demand Generation Marketing Specialist (Vancouver)
🏢 Bentley Systems
📍 Vancouver