Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Head of Growth Marketing you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels. Marketing Full time Remote (USA, Canada or South Africa) Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Head of Growth Marketing you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels. This is a management seat, not a senior individual contributor one. You will not be building campaigns, and on technical SEO your strategist will know more than you do. You carry channel strategy and where budget goes as accounts scale. The PPC strategist and the SEO strategist: their quality bar, their development, their reviews, and the call when someone is not going to get there. What a valuable audit looks like, what gets checked before work leaves the agency, how an account is reported. The escalation when an account is at risk.



Channel strategy and where budget goes as accounts scale. Strategists or specialists who have reported to you, where their reviews, their development and the decision when someone was not working out were yours. Managing accounts is not this. 7+ years across paid media and SEO. Enough depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads to tell good work from work that merely looks good. One account you turned around that you can talk through: the metric, the figure before, the figure after, and why the change worked. Comfortable being the client-facing owner when an account is underperforming. Agency experience carrying many accounts at once. Nobody has ever reported to you, or you have never owned someone's review or had to performance-manage anyone. All of your experience is in-house on a single brand. What you actually want is to keep building campaigns yourself. None of these are preferences we bend on. No take-home project and no panel interview. #

📌 Head of Growth Marketing (Toronto)
🏢 Blacksmith Agency
📍 Toronto