Shape Private Brand engagement for Giant Tiger in a hybrid Ottawa Home Office role, using activation planning and customer insights.

As Manager, Private Brand Engagement, you will connect product priorities with Go-to-Market planning and marketing execution. You will develop product stories, coordinate internal initiatives, and assess activation effectiveness. The role supports understanding of Giant Value products, positioning, and everyday-low-price principles across Team Tiger.

Key Responsibilities:

- Develop Private Brand activation plans aligned with product priorities
- Define engagement activities and execution requirements
- Translate product attributes into clear product stories
- Coordinate internal Giant Value engagement initiatives
- Monitor customer, behaviour,



and store participation insights

Requirements:

- Post-secondary education in business, marketing, communications, or related fields
- Five or more years in brand management or related work
- Experience translating insights into messaging, plans, and guidelines
- Understanding of retail merchandising and customer purchase behaviour
- Robust analytical, communication, and organizational skills

Bring brand management, retail merchandising, and analytical expertise to strengthen Giant Tiger product awareness and customer engagement.

📌 Private Brand Engagement Manager (Canada)
🏢 Giant Tiger
📍 Canada