28 Oct
|
Intiveo
|
Vancouver
Growth Marketing Manager
Location:
Canada Remote or Vancouver, BC Reports to: VP of Revenue, Marketing We're looking for a Growth Marketing Manager to help design, build and scale Intiveo's demand engine across the full customer lifecycle — from awareness to conversion to closed won, expansion and partner-driven growth. This is not a performance marketing or media buyer role. While paid channels are part of the mix, this role is about orchestrating multi-channel programs that consistently deliver qualified pipeline and revenue growth, not just leads. You'll bring structure, experimentation, funnel optimization, and modern growth playbooks to help us acquire and convert customers. You'll own the strategy and execution of always‐on demand programs across channels such as email, organic, paid, webinars, web, partners and sales development, as well as working closely with Sales, RevOps, Content, CX, and Product to align marketing to revenue outcomes. Lead the strategy and execution of pipeline-generating programs and campaigns across email, web, organic, paid, social, webinars, referrals and partner channels Plan and manage the marketing calendar, ensuring campaigns and programs are coordinated, executed on time, and tied to revenue impact Partner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals, funnel metrics,
attribution and lead quality Design and run growth experiments to improve conversion rates, velocity, and deal quality across key funnel stages Partner closely with our external digital marketing agency to align paid programs with broader demand, lifecycle, and revenue initiatives Work with technology, referral and consulting partners on co‐marketing and partner‐led demand programs 3-6 years of experience in B2B SaaS demand generation, lifecycle, or revenue marketing ~ Proven experience building and scaling multi‐channel demand programs, not only managing paid ads ~ Hands‐on expertise in email and lifecycle marketing across the full funnel ~ Background marketing to SMB or mid‐market audiences, not solely enterprise (ABM) ~ A strong revenue mindset – focused on qualified pipeline, revenue and expansion, not just lead volume ~ Highly analytical with the ability to turn data into explicit, actionable insights ~ Hands‐on experience with marketing technology such as Salesforce, Hubspot, Wordpress, Sprout Social, or similar ~ Experience with customer marketing, partner marketing, or expansion programs Familiarity with the dental or health‐tech space Generous vacation time At Intiveo, our values are Stewardship, Collaboration and Continuous Development. We embrace diversity and encourage you to share your voice.
📌 Growth Marketing Manager, Acquisition (Vancouver)
🏢 Intiveo
📍 Vancouver