Job Description: The Manager, Brand Strategy & Governance reports to the Director, Global Brand Strategy in Global Marketing.

The successful candidate is an experienced professional with a background in brand strategy and management.

They will be instrumental in helping steer our overall brand strategy, including supporting our brand architecture, global creative direction and key campaigns.

What will you do? Maintain the role of the Sunlife Brand Architecture Build and maintain Sunlife’s brand governance programs including (Brand and creative review process, develop and manage adherence to brand policies, establish appropriate brand training programs) Develop and evolve new and existing tools and resources to advance the brand strategy including Playbooks, Quick Reference Guides, etc.

Support the rollout and implementation of the refreshed Sunlife brand across global markets.

Manage Corporate ID (global trademark, searches, registrations, domain names, working with legal, brand monitoring vendor) Develop Employee Engagement programs (identify employee engagement opportunities to deepen the understanding and alignment to the brand) Drive industry-setting practices and trends related to brand governance for a global organization Build and maintain relationships with key business partners and seek knowledge to understand the business strategies and opportunities for brand engagement and alignment Support development of global marketing campaigns across all channels, with a focus on digital What do you need to succeed? University or college degree in Marketing, Business or Communications. MBA an asset Minimum of six to eight years of progressive marketing experience Brand agency experience is an asset Knowledge of brand management principles, best practices,



and processes Relationship management and consulting: strong partnering approach to build and maintain relationships with key business partners, exercise diplomacy, mediation, and a consultative, collaborative approach, especially when dealing with senior leaders Business knowledge: Demonstrate business acumen and ability to translate knowledge of the business strategies and goals into opportunities for brand alignment Communication: Ability to articulate recommended strategies and positions backed by factual content; demonstrated communication and writing skills Leading through influence: Guide project team without direct management authority; hold stakeholders accountable to the brand; communicate goals and plans effectively to business partners Problem solving: Results oriented and decisive while managing in a complex environment Organization and project management: Proven track record of successfully operating in a matrix environment; effectively manage multiple projects and tasks; budget management What's in it for you? The opportunity to move along a variety of career paths with amazing networking potential Flexible Perks from the day you join to meet the needs of you and your family We’re committed to creating an inclusive and respectful environment.

Our goal is to make sure all our employees have the chance to live up to their full potential We’re honoured to be recognized as a 2026 Best Workplaces in Ontario by Excellent Place to Work® Canada We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health *LI-NB1

📌 Manager, Brand Strategy & Governance (Toronto)
🏢 Sun Life
📍 Toronto