Lead marketing strategy and commercialization at National Bank through client insights, growth planning, and cross-functional influence in a hybrid setting.As a Senior Expert, you will guide marketing and growth strategies across Product, Client Strategy, Marketing, CRM, NBA, digital channels, and business lines. Your expertise will clarify markets, client behaviours, competitors, and value creation drivers. You will shape priority initiatives and integrated launches.Key Responsibilities:
Define objectives, target clients, indicators, and launch approachesIdentify growth, acquisition, loyalty, and engagement opportunitiesDevelop value propositions and strategic offer positioningAdvise leaders on priorities, roadmaps,



and investmentsAnalyze performance and recommend marketing adjustmentsRequirements:
Bachelor’s degree in business, marketing, economics, or related fieldAt least 15 years of relevant experienceIn-depth marketing, growth, product, or market development experienceExperience influencing managers, executives, or vice-presidentsFrench and English language proficiencyBring marketing strategy, leadership, influencing, and stakeholder management expertise to advance National Bank’s growth initiatives and client engagement.
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📌 Senior Marketing Strategy Leader Winnipeg
🏢 National Bank of Canada
📍 Winnipeg