Digital Marketing & Content Lead
Business Instincts Group (BIG) is looking for a hands‑on, results‑driven Digital Marketing & Content Lead to join our growing team.
We’re searching for someone who is equally comfortable developing strategy and rolling up their sleeves to execute. This role is ideal for someone who enjoys building marketing campaigns from the ground up, writing compelling content, analyzing performance, and continuously optimizing results. You’ll thrive in this position if you’re proactive, organized, and passionate about creating marketing that delivers measurable impact.
As Digital Marketing & Content Lead, you’ll help plan, execute, and optimize marketing initiatives across multiple brands and client accounts. From managing paid advertising campaigns to developing content strategies and reporting on campaign performance, you’ll play a key role in driving growth for both Business Instincts Group and our clients.
What You’ll Do Develop & Execute Digital Marketing Strategies Work closely with leadership to develop and implement marketing strategies that support business objectives across a variety of industries, including technology, professional services, capital markets, and emerging businesses.
Manage Paid Advertising Campaigns Plan, launch, monitor, and optimize digital advertising campaigns across platforms including Google Ads and paid social. Continuously evaluate campaign performance, identify opportunities for improvement, and maximize return on investment.
Lead & Creation Develop content calendars and create engaging content across multiple channels, including:
LinkedIn
Social media
Blogs
Email marketing
Website content
Campaign landing pages
Support Multi-Channel Marketing Campaigns Coordinate the execution of integrated marketing campaigns across digital platforms, working closely with internal teams to ensure campaigns are delivered on time and achieve desired results.




Measure Performance & Report Results Track campaign performance using Google Analytics, advertising platforms, and marketing reporting tools. Prepare clear, actionable reports that identify successes, opportunities, and recommendations for ongoing optimization.
Research Markets & Identify Opportunities Stay informed on industry trends, competitor activity, and emerging marketing practices to identify opportunities for growth and continuous improvement.
Maintain Brand Consistency Ensure all marketing materials, campaigns, and communications maintain consistent branding, messaging, and quality across every client and internal initiative.
Take Ownership Work independently in a remote environment while confidently managing multiple priorities, meeting deadlines, and driving projects forward with minimal oversight.
You’re Probably a Great Fit If You: Have experience managing Google Ads and paid social campaigns
Enjoy writing and creating high‑quality business content
Can confidently move between strategy, execution, and reporting
Are highly organized and detail‑oriented
Thrive in a fast‑paced, remote work environment
Are a self‑starter who takes ownership of projects
Have strong written and verbal communication skills
Enjoy analyzing data and using insights to improve performance
Can manage multiple brands, campaigns, and deadlines simultaneously
Take pride in producing polished, professional work
Skills & Experience Previous experience in digital marketing, content marketing, or marketing strategy




Experience managing Google Ads campaigns
Experience with paid social advertising platforms
Strong copywriting and business writing skills
Experience developing content calendars and marketing campaigns
Experience with email marketing platforms
Experience using Google Analytics and campaign reporting tools
Strong understanding of SEO best practices
Experience with Content Management Systems (CMS); Salesforce experience is considered an asset
Proficiency in Microsoft Office and Google Workspace
Excellent organizational, analytical, and project management skills
A degree in Marketing, Communications, Business, or a related field is considered an asset. Relevant experience, initiative, and a proven ability to execute successful marketing campaigns are equally valued.
About Business Instincts Group Business Instincts Group is an creative company focused on building impactful brands, digital products, and marketing solutions across a variety of industries. We combine strategy, creativity, and execution to help our brands and clients stand out in competitive markets.
We value accountability, initiative, collaboration, and people who genuinely care about doing great work.
What We Offer Remote Work Environment
Paid Time Off
Monthly Health Spending Account
Opportunity to work across diverse brands and industries
Collaborative and fast‑moving team environment
Monthly travel opportunities
Opportunities for professional growth and career development
Location & Travel Requirements This is a remote position; however, candidates must be based in Calgary, Alberta, and have access to a reliable vehicle.
This role includes occasional in‑person meetings, content shoots, events, and monthly travel opportunities depending on project requirements. Flexibility and the ability to travel as needed are important for this position.

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📌 Digital Marketing & Content Lead (New Brunswick)
🏢 Business Instincts Group
📍 New Brunswick