Drive integrated campaigns using CRM automation and email marketing at Variety, working fully on-site in Scarborough, Ontario. Support growth and engagement.

Reporting to the Director, Brand & Communications, this specialist develops, coordinates, and executes campaigns across organizational priorities. The work spans acquisition, conversion, retention, renewal, and re-engagement. You will collaborate with Membership, Programs, Fitness, Fundraising, and other teams while tracking performance and producing marketing content.

Key Responsibilities:

- Plan integrated campaigns for membership, programs, fitness, facilities, and events
- Build, test, schedule, and report email and automated communications
- Coordinate campaigns across digital, print, social, website, and onsite channels
- Track engagement, inquiries, conversions, registrations,



retention, and attributable revenue
- Write and proofread promotional and campaign content

Requirements:

- Degree, diploma, or equivalent relevant marketing experience
- Approximately three to five years of hands-on campaign experience
- Experience with CRM, email marketing, segmentation, and automation tools
- Robust writing, editing, proofreading, and quality assurance skills
- Proficiency in Canva, Microsoft 365, analytics, and campaign reporting

Bring campaign management, marketing automation, analytical judgment, and careful communication to Variety’s growth and engagement priorities.

📌 Marketing Campaign Specialist Growth Engagement (Toronto)
🏢 Variety Village
📍 Toronto