Plan integrated media campaigns in Toronto using research tools, client insights, and accurate media buying coordination. This hybrid position supports UM’s media planning team.
As a Senior Media Planner, you will prepare and present plans, proposals, and analysis that satisfy client objectives. You will evaluate media opportunities, manage expectations, and maintain campaign performance. The role requires integrated agency experience, strong communication, and proficiency with media tools.
Key Responsibilities: Prepare, write, and present integrated media plans
Evaluate media opportunities, trends, and client issues
Maintain media plans and assess campaign performance
Coordinate media buying and oversee media buy administration
Manage budgets, finance reports, and budget control reports
Requirements: Minimum two years’ integrated media planning experience
Integrated advertising agency experience
Proficiency with Clear Decisions, Vividata, Nielsen, and Prisma
Excellent written and verbal communication skills
Proficiency in Microsoft Office Suite
Bring integrated planning, media research, client management, and budget control expertise to UM’s Toronto team.

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📌 Senior Media Planner Toronto (Ontario)
🏢 Interpublic
📍 Ontario