Lead Asana’s web strategy from Vancouver, using customer journeys and analytics to make asana.com a measurable conversion and pipeline driver.
As Manager, Growth Marketing, you will own the global web vision for Asana’s multi-product B2B SaaS portfolio. You will guide personas across discovery, evaluation, trial, and enterprise journeys. The office-centric hybrid schedule includes standard in-office days Monday, Tuesday, and Thursday.
Key Responsibilities: Set a customer-journey-led vision for asana.com
Own conversion and pipeline measurement frameworks
Prioritize global roadmaps using research and analytics
Oversee CMS architecture, performance, and Core Web Vitals
Lead web engineering and localization teams
Requirements: Web strategy leadership for complex B2B SaaS websites
Measurable conversion and sales pipeline impact
People leadership across technical or multidisciplinary teams
Fluency in CMS platforms and contemporary web architecture
Experience scaling international localization strategies
Bring web strategy, analytics, CMS, and team leadership expertise to grow Asana’s global digital experience from Vancouver.

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📌 Head of Web Strategy Vancouver (British Columbia)
🏢 asana
📍 British Columbia