Shape Asana’s message for Marketing and Operations audiences in Vancouver, using persona research, storytelling, and campaign strategy in a hybrid office schedule.
As a Senior Product Marketing Manager, you will own audience strategy, positioning, and messaging for enterprise SaaS buyers. You will study workflows, budgets, KPIs, and evaluation criteria, then translate insights into content and sales enablement. The role also supports Agentic Work Management narratives and acquisition campaigns.
Key Responsibilities: Own audience strategy, messaging, and positioning for Marketing and Operations buyers
Develop expertise in buyer workflows, structures, budgets, KPIs, and criteria
Create narratives, web copy, whitepapers, demos, and presentations
Build enablement tools including battlecards, guides, proof points, and decks




Architect acquisition campaigns generating net-current qualified pipeline
Requirements: Product marketing, audience marketing, or enterprise SaaS go-to-market experience
Persona-driven messaging experience for marketing or operations decision-makers
Familiarity with work management, marketing technology, or operations software
Curiosity about AI tools and emerging technologies
Analytical, storytelling, communication, and cross-functional collaboration skills
Bring audience marketing, AI storytelling, and pipeline campaign expertise to Asana’s Vancouver product marketing team.

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📌 Senior Product Marketing Manager Vancouver (British Columbia)
🏢 asana
📍 British Columbia