Lead AI-enabled lifecycle marketing in Toronto’s hybrid marketplace contract, focusing on customer segmentation and engagement platform migration.
This six-week contract suits an experienced lifecycle, CRM, or retention marketer. You will partner with the GM, Product, and Data teams. The work establishes customer journeys, nurture programs, measurement, and scalable foundations during a brand and product refresh.
Key Responsibilities: Lead migration to a modern customer engagement platform
Define buyer and seller segments using customer data
Map journeys from first visit through repeat use
Launch onboarding, activation, nurture, retention, and reactivation programs
Build AI-assisted workflows and campaign quality assurance
Requirements: Five-plus years in lifecycle, CRM, or retention marketing
Experience supporting CRM or automation platform migrations
Up-to-date platform experience, including Braze or Iterable
Ability to analyze data, audiences, tests, and performance
AI-native approach with CASL and consent knowledge
Bring independent lifecycle leadership, AI fluency, and segmentation expertise to this Toronto hybrid marketplace engagement.

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📌 AI Lifecycle Marketing Lead (Ontario)
🏢 Professional Staffing
📍 Ontario