Lead SurveyMonkey’s lifecycle marketing strategy remotely, combining HubSpot nurture expertise with Iterable onboarding, engagement, and retention programs.
This senior leader owns customer journeys across sales-assisted and self-serve motions. You will guide segmentation, personalization, testing, and routing while connecting lifecycle programs to activation, retention, and expansion. The position reports to the Director of Product and Lifecycle Marketing and manages Email Marketing and Customer Marketing individual contributors.
Key Responsibilities: Set lifecycle strategy and operating cadence across customer journeys
Own HubSpot nurture strategy toward MQL and SQL
Direct Iterable segmentation, personalization, and testing roadmaps
Coach marketers through goals, priorities, and growth opportunities
Report lifecycle performance to senior leadership
Requirements: 8+ years in lifecycle, CRM, or email marketing
3+ years managing individual-contributor marketers
Hands-on HubSpot and Iterable expertise
Experience connecting sales-assisted and self-serve journeys
Customer marketing experience tied to revenue outcomes
Shape SurveyMonkey’s lifecycle strategy through HubSpot, Iterable, customer marketing, and cross-functional leadership.