We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through affirm’s platform and ISV channels
You’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue
This is a hands‑on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly
Launch integrated merchant acquisition and activation programs through priority platforms and ISVs
Select the right channel mix based on the audience, objective, funnel stage, and available evidence
Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue
Identify where performance is breaking down and recommend what to continue, change, or stop
Build messaging, campaign briefs, content, partner assets, and measurement plans
Develop strong working relationships with platform partners and internal teams
Turn successful campaigns into reusable playbooks, templates, and channel practices
Own channel strategy and execution for a defined set of platform marketing programs
Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant
Build campaign briefs, content, partner toolkits, presentations, and performance recaps
Work with Partnerships, Sales, Product Marketing, Brand, Legal and Revenue Intelligence to move programs from idea to launch
Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements
Analyze performance and recommend where to invest, optimize,



test, or stop
Learn the business models, audiences, and operating styles of different platform partners
Manage multiple programs while making clear priority and capacity tradeoffs
Benefits Compensation: We have a simple, flexible, and transparent remote‑first compensation structure so you can make the best decisions for yourself and your family
Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
Supportive Communities: Get involved with our employee resource groups and community groups
Remote‑first Workforce: If your role is remote, you can set up shop anywhere in your home country
Generous Time Off: Take the time you need when life happens
Health Benefits: Get a plan that fits your needs
Mental Healthcare: Take care of your mind with great mental health programs
Parental Leave: Birth and non‑birth parents get 18 weeks’ paid leave. Plus, a 4‑week return‑to‑work transition program, at full base pay
Away Days: We offer 20 company‑wide paid days off—which help our teams collectively pause to recharge
Learning & Development: Engage in exciting learning programs to level up your growth
Experience selecting and managing multiple marketing channels against a defined business objective
Strong project management across multiple concurrent workstreams
Ability to learn new products, audiences, and business models quickly
Strong cross‑functional communication and stakeholder management
Robust analytical judgment, including the ability to make decisions when attribution or performance data is incomplete
Hands‑on experience building campaign briefs, messaging, content, presentations, or performance reports
Clear recommendations, personal ownership, and willingness to handle execution details
A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing

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📌 Platform Marketing Lead (Quebec City)
🏢 Affirm
📍 Quebec City