Shape Private Brand engagement for Giant Tiger in a hybrid Ottawa Home Office role, using activation planning and customer insights.
As Manager, Private Brand Engagement, you will connect product priorities with Go-to-Market planning and marketing execution. You will develop product stories, coordinate internal initiatives, and assess activation effectiveness. The role supports understanding of Giant Value products, positioning, and everyday-low-price principles across Team Tiger.
Key Responsibilities: Develop Private Brand activation plans aligned with product priorities
Define engagement activities and execution requirements
Translate product attributes into clear product stories
Coordinate internal Giant Value engagement initiatives
Monitor customer, behaviour,



and store participation insights
Requirements: Post-secondary education in business, marketing, communications, or related fields
Five or more years in brand management or related work
Experience translating insights into messaging, plans, and guidelines
Understanding of retail merchandising and customer purchase behaviour
Robust analytical, communication, and organizational skills
Bring brand management, retail merchandising, and analytical expertise to strengthen Giant Tiger product awareness and customer engagement.

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📌 Private Brand Engagement Manager (Quebec City)
🏢 Giant Tiger
📍 Quebec City