"We’re looking for a visual storyteller to create engaging content that helps people understand, engage with and apply AI. With training and educational content as a key priority, you’ll help bring ideas to life through thoughtful, high-quality video, while also supporting the broader storytelling needs of Amii’s Marketing and Communications team. Join smart, ambitious people advancing AI for valuable and for all ."

— Alana Williams | Director, Marketing and Brand Operations

About the Role

Reporting to the Director, Marketing and Brand Operations, the Producer, Video & Photo supports the organization's business sustainability goals including dedicated support for the training team to build learning resources — by bringing Amii stories, AI concepts and complex educational learnings to life through visually compelling and engaging storytelling content that drives learning outcomes, increases awareness, and deepens relationships with both technical and non-technical audiences

bringing Amii stories and AI concepts to life through compelling video content that increases awareness and credibility, drives interest, and deepens relationships with both technical and non-technical audiences.

The position focuses on achieving excellence in four main accountabilities:

- Video Production: Lead the entire video production process, from planning and storyboarding to shooting and editing, ensuring high-quality content that aligns with strategy and engages target audiences to enhance brand awareness, engagement, and lead generation.
- Content Planning, Creation & Distribution: Create and distribute compelling content that connects with target audiences, drives engagement, and supports brand growth, lead identification,



and revenue generation.
- Content Performance & Optimization: Track content performance, using data and insights to test and refine strategies to continuously improve visibility, increase engagement, and drive growth and revenue targets.
- Photography: Capture high-quality photo assets for use across digital and print channels to enhance storytelling, support campaigns, and document events and initiatives in alignment with Amii’s brand.

Key Responsibilities:

Video Production

- Plans, coordinates, and leads end to end video production, from scripting and storyboarding through shoots, editing, and post-production, ensuring timely delivery of high quality, engaging content
- Contributes to creative direction and storytelling, supporting concept development, scripting, shot lists, and visual planning
- Produces and supports audiovisual across live streams, All Hands meetings, and podcast recordings, etc
- Collaborates with internal teams to align video strategies with overall brand messaging and objectives, while overseeing equipment, including video, lighting, and sound tools, to achieve the desired visual effects
- Oversees post-production tasks, such as editing, sound design, and special effects, ensuring the final product is polished, effective, and aligned with brand goals
- Supports cross-team video needs,



including live streaming events, recording training videos, webinars, and other video content for various departments, while coordinating scheduling for shoots, post-production, and live events to optimize time and resources
- Maintains the video recording studio, ensuring it is properly equipped and available for cross-team use and manages scheduling, maintenance, and equipment availability
- Manages video production resources, including budgeting, expense tracking, and maintaining organized records of video assets, production tools, vendor contracts, and content calendars
- Coordinates with external vendors for post-production services, managing contracts, invoicing, and delivery timelines
- Ensures compliance with internal policies, copyright regulations, and data security standards for video content and production processes

Content Planning, Creation & Distribution

- Contributes to the planning and execution of digital content strategy that aligns with organizational goals and enhances broader content campaigns
- Creates a variety of digital content—including video, photo galleries, and mixed media—for use across multiple channels
- Coordinates live and digital event video production, managing live shots, guest coordination, and taped elements
- Coordinates live and digital event media capture
- Distributes video content across digital channels (e.g. YouTube, social media, website) to maximize reach and engagement
- Tracks performance metrics and uses insights to refine future digital content production strategies
- Collaborates closely with the training and education teams to design, script, and produce learning resou

📌 Producer, Video (Canada)
🏢 Alberta Machine Intelligence Institute (Amii)
📍 Canada