About Blume

At Blume, we're on a mission to create a kinder wellness world. We make delicious, functional wellness products that make it easier for people to feel their best, without the overwhelm.

We're a fast-growing Canadian wellness brand with ambitious plans for the future. As we expand our product portfolio, enter current markets, and scale our operations, we're looking for thoughtful, driven people who thrive in a collaborative, entrepreneurial environment.

The Opportunity

We're looking for a strategic, hands-on, creative, and analytical Lifecycle Marketing Manager.

Reporting to the Director of E-commerce, this role will own Blume's customer retention strategy, email & lifecycle marketing programs, and subscription experience. You'll be responsible for turning first-time purchasers into loyal customers, increasing repeat purchase rates, and helping grow a subscription program that delivers meaningful value to our customers and sustainable growth for the business.

This is a hands-on role. You'll create the calendar, write the copy, build and load campaigns and flows in Klaviyo, and brief our designer to bring it all to life.

We're looking for someone with deep, hands-on experience in Klaviyo and Skio who understands how these platforms work together with Shopify to create seamless customer experiences and drive profitable growth.

You'll combine creative marketing, customer insights, technical expertise, and commercial thinking to develop and execute programs that improve retention and customer lifetime value.

This is an ideal opportunity for someone who loves digging into customer behaviour, experimenting with new ideas, and building scalable systems that make a measurable impact on the business.

What You'll Own

1. Subscription

- Partner with the e-com team to strategize and test subscription acquisition & growth
- Own the subscriber experience after the first order: onboarding, gifting and loyalty incentives, the customer portal, and payment recovery.
- Own and continuously optimize retention and lifetime value.
- Leverage Skio to optimize subscription management, customer portals, cancellation flows, payment recovery, and subscriber experiences.
- Develop strategies to reduce churn, increase subscription tenure, and improve subscriber lifetime value.
- Analyze subscription cohorts, cancellation reasons, purchasing behaviour, and incentive effectiveness to identify growth opportunities.

2.

Lifecycle

Marketing & CRM

- Own Blume's email and SMS marketing strategy, campaign calendar,



and automated customer journeys.
- Write conversion-focused copy for campaigns and flows that brings Blume's brand voice to life.
- Build, load, QA, and schedule campaigns in Klaviyo.
- Build, manage, and optimize sophisticated Klaviyo flows, including welcome, post-purchase, replenishment, cross-sell, subscription onboarding, abandoned cart, and win-back.
- Develop advanced customer segmentation based on purchase history, subscription status, engagement, and customer behaviour.
- Create personalized customer experiences that increase repeat purchase rates, purchase frequency, and lifetime value.
- Brief design and creative partners, and collaborate with the Brand team, to develop compelling campaigns that combine storytelling, education, and conversion.
- Ensure lifecycle communications support new product launches, promotional initiatives, and broader marketing priorities.
- Build a structured testing roadmap across messaging, offers, creative, timing, and segmentation to continuously improve performance.
- Partner with E-commerce to improve the customer experience from first purchase through repeat purchase and subscription.

3. Analytics, Testing & Continuous Improvement

- Own lifecycle and subscription reporting, with clear accountability for retention, engagement, and revenue performance.
- Monitor key metrics including repeat purchase rate, customer lifetime value, subscription conversion, active subscribers, churn, and lifecycle revenue.
- Build and analyze customer cohorts to understand purchasing behaviour and identify opportunities to improve retention.
- Design and execute A/B tests across retention offers, customer journeys, and campaigns.
- Evaluate the incremental impact and profitability of lifecycle initiatives, balancing short-term revenue with long-term customer value.
- Translate customer data into clear insights, recommendations, and actionable growth opportunities.
- Leverage AI, automation, and emerging technologies to improve personalization, segmentation, campaign execution, and reporting.
- Continuously evaluate new tools, platform features, and best practices to build more effective and scalable retention programs.





What You'll Bring

Required Qualifications

- 4+ years of experience in lifecycle marketing, retention, CRM, or subscription marketing, ideally within a high-growth DTC consumer brand.
- Working knowledge of Shopify and a deep understanding of how Shopify, Klaviyo, and Skio work together
- Advanced, hands-on experience with Klaviyo, including building and loading campaigns, complex automated flows, segmentation, email and SMS campaigns, A/B testing, and performance reporting.
- Strong hands-on experience with Skio or other subscription platforms, including subscription management, retention flows, cancellation prevention, customer portals, and analytics.
- Experience managing and growing a DTC subscription program, including incentives, subscriber experience, and retention.
- Strong copywriting skills, with examples of engaging, conversion-focused email and SMS work.
- Experience briefing and managing designers, agencies, or freelance partners.
- A balance of strategic thinking and hands-on execution, with the ability to develop a roadmap and implement the work independently.
- Strong communication and cross-functional collaboration skills.
- Curious, proactive, detail-oriented, and comfortable operating in a rapidly growing business.

Nice to Have

- Experience working in a rapidly scaling startup or high-growth consumer products business.
- Experience in CPG, food and beverage, wellness, supplements, or natural health products.
- Experience managing a subscription program with a significant active subscriber base.
- Experience with loyalty, referral, and customer advocacy programs.
- Familiarity with customer data platforms, attribution tools, and advanced e-commerce analytics.
- Experience leveraging AI and automation to improve marketing efficiency and personalization.
- Experience in Asana for project management

Deets

- Compensation: $80,000-$100,000 Base Salary
- Annual Performance Bonus Program
- Comprehensive health benefits package, including medical, dental, life, long-term disability and vision coverage
- Flexible work hours & remote team
- Education & Training Support
- 3 weeks of paid vacation
- 2 additional Personal Days
- 2 additional Kind Days for Volunteerism
- RRSP Matching Benefit after 1 Year of Employment
- Employee Stock Option Program after 1 Year of Employment
- Monthly Child Care Reimbursement Benefit after 1 Year of Employment
- Free Blume, of course!
- Location: Remote (Vancouver-based preferred)

📌 Lifecycle Marketing Manager (Canada)
🏢 Blume
📍 Canada